Campania Pepsi, dezvoltată de Graffiti BBDO, a fost recompensată cu Grand Effie la gala Effie de aseară. În cadrul festivităţii de premiere au fost acordate 42 de trofee, dintre care un Grand Effie, şase trofee de aur, 15 de argint şi 20 de bronz.
Graffiti BBDO a plecat acasă cu opt trofee, urmată de Leo Burnett & Target, care a câştigat şase premii, McCann World Group care a primit patru trofee şi Grey-G2 România, Ogilvy & Mather România şi Publicis, cu câte trei premii.
Clipul Campaniei Pepsi
Graffiti BBDO a câştigat Grand Effie cu campania “Pepsi. Şi ieri, şi azi”, campanie care a câştigat şi aurul la categoria Non-alcoholic beverages, patru trofee de argint pentru campaniile “Crazy refreshment” (Prigat), “Just Live” (Dacia Sandero), “How long could you wait?” (Salvează Vieţi) şi “Doctor, you are a hero” (Petrom), dar şi două trofee de bronz.
20 de agenţii de comunicare şi companii au urcat aseară pe scena de la Ateneu: 23 Communication Ideas, Arsenoaiei & Mătăşel, McCann World Group, CAP, Cohn & Jansen JWT, GMP Advertising, Graffiti BBDO, Grey-G2 România, Headvertising, Leo Burnett & Target, Ogilvy & Mather România, Papaya Advertising, Propaganda, Publicis, Saatchi & Saatchi, Sister & Co, Tempo Advertising, The Geeks, Unilever South Central Europe şi Webstyler.
Lista completă, în continuare
FOOD PRODUCTS I
- BRONZE
Campaign: The Napolact Cheese Factory is a Cave
Brand: Napolact
Company: Napolact
Submitted by: Propaganda
Second agency: Eye PR
Third agency: Senior Interactive
Media agency: Universal McCann
Campaign: Becel Love your Hearts
Brand: Becel
Company: Unilever South Central Europe
Submitted by: Unilever South Central Europe
Agency: Rusu+Borţun
Second agency: Image PR
Media agency: Mindshare
FOOD PRODUCTS II
- BRONZE
Campaign: My family inspiration
Brand: Poiana
Company: KRAFTS FOODS
Submitted by: Ogilvy & Mather România
- SILVER
Campaign: Home made movies
Brand: Chio Popcorn
Company: Intersnack România
Submitted by: Saatchi & Saatchi
Second agency: Navidoo
Media agency: Media Investment
- GOLD
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: McCann Erickson
Second agency: MRM Worldwide România
Media agency: UM România
NON-FOOD PRODUCTS
- BRONZE
Campaign: Your new feminine accessory
Brand: Always Platinum
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group
Campaign: Back to School
Brand: Pilot frixion
Company: Dacris
Submitted by: The Geeks
Media agency: Starcom MediaVest Group
- SILVER
Campaign: The Wooden Puppet
Brand: Rivex
Company: Interstar Chim
Submitted by: Tempo Advertising
Media agency: Zenith Media
Campaign: Green up your stores
Brand: Wash & Go
Company: Procter&Gamble Marketing România
Submitted by: Leo Burnett & Target
Media agency: Starcom MediaVest Group
ALCOHOLIC BEVERAGES - BEERS & WINES
- BRONZE
Campaign: A beer in a thousand
Brand: Ciuc Premium
Company: Heineken România
Submitted by: 23 Communication Ideas
Media agency: Universal McCann
Campaign: Bergenbier Unfiltered
Brand: Bergenbier
Company: Bergenbier SA
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
- SILVER
Campaign: Timişoreana On Holidays
Brand: Timişoreana
Company: Ursus Breweries
Submitted by: GMP Advertising
Campaign: URSUS Evolution
Brand: URSUS
Company: Ursus Breweries
Submitted by: Publicis
Second agency: Kubis
Third agency: 2activePR
Media agency: United Media
- GOLD
Campaign: Achieving leadership - it's not all about the money
Brand: Bucegi
Company: Heineken România
Submitted by: Sister & Co
Media agency: Universal McCann
NON-ALCOHOLIC BEVERAGES
- BRONZE
Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks
Campaign: National Fruits Day
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
Media agency: MEC România
- SILVER
Campaign: Crazy refreshment
Brand: Prigat
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: 23 Communication Ideas
Media agency: Mediacom
- GOLD
Campaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom
DURABLES
- SILVER
Campaign: Just Live
Brand: Dacia Sandero
Company: Automobile Dacia
Submitted by: Graffiti BBDO
Media agency: OMD România
FINANCIAL SERVICES
- GOLD
Campaign: ING Bank. For Grown-ups.
Brand: ING Personal
Company: ING Bank
Submitted by: CAP
MEDIA & ENTERTAINMENT
- BRONZE
Campaign: You Know Best
Brand: Romtelecom Dolce
Company: Romtelecom România
Submitted by: Graffiti BBDO
NON-PROFIT/ PRO-BONO, PUBLIC SERVICE CAMPAIGNS
- BRONZE
Campaign: Save the Virgin Forests
Brand: World Wide Fund
Company: WWF - World Wide Fund
Submitted by: Headvertising
Media agency: MediaCom
- SILVER
Campaign: The Chase
Brand: SMURD
Company: Fundaţia pentru SMURD
Submitted by: Cohn&Jansen JWT
Media agency: Starcom MediaVest Group
Campaign: How long could you wait?
Brand: Salvează Vieţi
Company: Salvează Vieţi
Submitted by: Graffiti BBDO
Second agency: Kaleidoscope
Third agency: Free Communication
CORPORATE REPUTATION, IMAGE & IDENTITY
- SILVER
Campaign: Doctor, you are a hero
Brand: Petrom
Company: OMV Petrom
Submitted by: BBDO Group
Second agency: Graffiti PR
Third agency: Graffiti BBDO
Media agency: Optimedia
- GOLD
Campaign: Time to listen
Brand: Cosmote
Company: Cosmote România
Submitted by: Papaya Advertising
Media agency: Media Investment
TELECOMMUNICATIONS VOICE OFFERS
- BRONZE
Campaign: Consumer Prepaid & Postpaid XMAS 2011
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: Universal McCannCampaign: Prepaid Spring 2011 - Maximia TV
Brand: Vodafone
Company: Vodafone România
Submitted by: B.V. McCann Erickson
Second agency: MRM Worldwide România
Media agency: OMD România
- GOLD
Campaign: Smiley's Garage
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment
TELECOMMUNICATIONS INTERNET & DATA
- BRONZE
Campaign: For Mom
Brand: Romtelecom Clicknet
Company: Romtelecom România
Submitted by: Graffiti BBDO
- SILVER
Campaign: Bundle of the Year
Brand: Romtelecom
Company: Romtelecom România
Submitted by: GMP Advertising & Webstyler
OTHERS
- BRONZE
Campaign: Health as it should be
Brand: Medas
Company: Medas
Submitted by: Leo Burnett & Target
Second agency: iLeo Marketing
Third agency: The Practice
Media agency: Starcom MediaVest Group
DAVID VS. GOLIATH
- SILVER
Campaign: Change the city with creativity
Brand: Grolsch
Company: Ursus Breweries
Submitted by: Arsenoaiei & Mătăşel
RENAISSANCE
- BRONZE
Campaign: Doncafé Rich Taste
Brand: Doncafé
Company: Strauss România
Submitted by: Leo Burnett & Target
Second agency: The Geeks
NEW PRODUCT OR SERVICE INTRODUCTIONS
- BRONZE
Campaign: Frog - The Challenger
Brand: Cosmote
Company: Cosmote România
Submitted by: Ogilvy & Mather România
Media agency: Media Investment
SUSTAINED SUCCESS
- SILVER
Campaign: Fruits love Granini
Brand: Granini
Company: Carlsrom Beverage
Submitted by: Publicis
SHOPPER MARKETING
- BRONZE
Campaign: Your little one can be the 8th dwarf
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România
- SILVER
Campaign: Caravans
Brand: Vodafone
Company: Vodafone România
Submitted by: Grey-G2 RomâniaCampaign: Hero
Brand: P&G Multibrand
Company: Procter&Gamble România
Submitted by: Grey-G2 România
MEDIA EFFICIENCY
- BRONZE
Campaign: Romanians are smart
Brand: ROM
Company: Kandia Dulce
Submitted by: UM România
Second agency: McCann WorldGroup
Media agency: UM RomâniaCampaign: Doncafé Coffee Taster
Brand: Doncafé
Company: Strauss România
Submitted by: The Geeks
Media agency: Mediaedge: cia
GRAND EFFIE
Autor: Iulia Bunea iulia.buneapaginademedia.roCampaign: Today. Same as yesterday
Brand: Pepsi
Company: Pepsi Co
Submitted by: Graffiti BBDO
Second agency: GMP PR
Third agency: Xplain
Media agency: Mediacom
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