Laura Georgescu, CNA’s president, proposed to launch a decision project that would force TVs to put on the screen, between ad breaks, a timer to counter the ad minutes. She said CNA receives all the time complains related to the commercials broadcasted during programs and proposed to time the ads .
According to law, TVs can broadcast 12 minutes of commercial advertising per hour, with SRTV’s channels able to broadcast just 8 minutes.
The discussions started after CNA presented the periodical monitoring for ad inserts in March. According to the document, Realitatea TV surpassed the limit by 5 minutes, the most among the analyzed TVs.
Georgescu’s proposal was submitted to vote and it didn’t passed, with CNA members seeming to vote for TVs interests rather than for public.
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Autor: Carmen Maria Andronache carmenpaginademedia.ro
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