Romanian PR Award, competiţia care premiază cele mai bune proiecte de PR, şi-a desemnat câştigătorii. Titlul pentru „Agenţia de PR a Anului” a fost adjudecat de Rogalski Damaschin PR, iar premiul pentru „Comunicatorul Anului” a mers către echipa fondatoare a Asociaţiei Dăruieşte Viaţă - Carmen Uscatu şi Oana Gheorghiu.
Agenţia The Practice se numără printre câştigători, mai exact a luat premiul „PR Innovator of the Year” pentru proiectul „Technology of tomorrow” realizat în colaborare cu MedLife.
Paginademedia.ro prezintă, în continuare, lista câştigătorilor celei de-a XVI-a ediţii Romanian PR Award:
PR Agency of the Year
- Rogalski Damaschin Public Relations
PR Professionals of the Year
- Cristina Puţan
- Oltea Zambori
Communicators of the Year
- Carmen Uscatu
- Oana Gheorghiu
PR Innovator of the Year
- MedLife & MSL The Practice: Technology of tomorrow
Best Use of PR Measurement & Evaluation
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
- MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
Corporate Communication
Golden Award for Excellence
- MedLife & MSL The Practice: Technology of tomorrow
Silver Award for Excellence
- Kaufland Romania: The Festival Jobs
- Premier Restaurants Romania & MSL The Practice: McDonald's suits me
- UniCredit Bank Romania & Graffiti PR: The Bank for Creative Minds
- URBB & Golin: Clean Cans
Brand PR - Existing products and services
Golden Award for Excellence
- Coca-Cola Romania & Save the Children Romania & McCann PR: One Second Job - Dorna
Silver Award for Excellence
- Coca-Cola Romania & McCann PR, McCann Worldgroup Romania, MRM Worldwide Romania, UM Romania: The holidays are coming again in March
- OLX Group / Storia.ro & MSL The Practice: Cities and neighborhoods
- Philips & Graffiti PR: Avent - The science of caring
- Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light
Brand PR - New products and services
Golden Award for Excellence
- Procter & Gamble & Graffiti Public Relations, Mediacom: Lenor Inspired by Nature Fashion Collection
Silver Award for Excellence
- Avon Romania & GMP PR: Valley of the hair
- Philips & Graffiti PR: Saeco Xelsis launch - A case for intimacy
- Uber Romania & Conan PR: Uber Green
Crisis communication
Golden Award for Excellence
- LIDL & Jazz Communication: We want small shopping baskets @LIDL
Silver Award for Excellence
- Hollywood Multiplex & GMP PR: Raluca vs Hollywood Multiplex
- Philips & Graffiti PR: Avent - The science of caring
Digital PR
Golden Award for Excellence
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
Silver Award for Excellence
- Avon Romania & JAZZ Communication: 8ffline March
- Philips & Graffiti PR: Avent - The science of caring
- Pizza Hut & Golin: Replate waste
- Procter & Gamble & Graffiti Public Relations, Leo Burnett, Mediacom: Pampers says "Good night, concerns!"
Social Media
Golden Award for Excellence
- LIDL Romania & JAZZ Communication & Golin: The 2.000.000+ department
Silver Award for Excellence
- Batiste Sensiblu & Oxygen: Batiste #FreeYourHair #FreeYourMind
- La Fantana (Kafune) & Free Communication: The Daily Dose
- Minio Studio: Storytelling in Digital - Minio recruitment campaign
- National Institute of Heritage & Zaga Brand: Digital Chroniclers
Internal communication
Golden Award for Excellence
- LIDL Romania & GMP Group: LIDL HQ. Coolest home for the coolest team
Silver Award for Excellence
- ALTEN: Technology meets creativity
- Coca-Cola HBC Romania & McCann PR: GDPReady!
- Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light
Corporate Social Responsibility
Golden Award for Excellence
- ING Bank Romania & Impact HUB: Startarium
Silver Award for Excellence
- Avon Romania & Kaufland: Cancel Cancer
- Bitdefender & Tribal Worldwide Romania & Galeriu & Partners: Bitdefender Log Out Of Hate
- Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!
Environmental communication
Golden Award for Excellence
- Coca-Cola HBC Romania & McCann PR: After Us, It's On Us To Collect
Silver Award for Excellence
- MedLife & Pastel & Jazz Communication: Making Romania green
- Penny Market & MSL The Practice: Penny Market - Taking care of Romania
Media Relations
Golden Award for Excellence
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
Silver Award for Excellence
- Dăescu Borţun Olteanu: When the client wants to launch a mouse, and Romania realizes it has a gaming industry
- MedLife & MSL The Practice: Technology of tomorrow
- MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
- Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!
Public Affairs, Advocacy, Lobby
Golden Award for Excellence
- MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
Silver Award for Excellence
- British American Tobacco & Daescu Bortun Olteanu: Stop smuggling - The way from the news headlines to the Supreme Council of State Defense!
Financial Communication
Golden Award for Excellence
- Purcari Wineries & Golin: Purcari Listing on the BVB
Silver Award for Excellence
- Franklin Templeton Investments Ltd. & Golin: Fighting for the Survival of Corporate Governance in Romania
NGOs
Golden Award for Excellence
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
Silver Award for Excellence
- EFdeN: EFdeN Signature goes to Solar Decathlon Middle East
Communication in the public sector
Golden Award for Excellence
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
Silver Award for Excellence
- National Institute of Heritage & Zaga Brand: Digital Chroniclers
- PiArt Vision: The caligraphy class
Communication of financial products and services
Golden Award for Excellence
- CITR Group & GMP PR: The Entrepreneurship Museum
Silver Award for Excellence
- Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light
Communication of medical products and services
Golden Award for Excellence
- MedLife & MSL The Practice: Technology of tomorrow
Silver Award for Excellence
- MedLife & Jazz Communication: The MedLife Library
- MSD Romania & Rogalski Damaschin Public Relations & Good Affairs Public Communication: Protect her wings
- Philips & Graffiti PR: Avent - The science of caring
Tech PR
Golden Award for Excellence
- Bitdefender & Tribal Worldwide Romania & Galeriu & Partners: Bitdefender Log Out Of Hate
Silver Award for Excellence
- Dăescu Borţun Olteanu: When the client wants to launch a mouse, and Romania realizes it has a gaming industry
- Huawei Technologies & Echipa de PR: See more of Romania
- Philips & Graffiti PR: Saeco Xelsis launch - A case for intimacy
Culture, Art
Golden Award for Excellence
- National Institute of Heritage & Zaga Brand: Digital Chroniclers
Silver Award for Excellence
- BRD - Groupe Société Générale & Golin: Promovarea lansării District 40, proiect iniţiat de BRD şi ARCEN , la rezidenta BRD Scena9 în noaptea muzeelor
- Pernod Ricard & Graffiti Public Relations: 100 ABSOLUT Artists
Fashion & Lifestyle
Golden Award for Excellence
- Promenada Mall & SmartPoint: You have a full wardrobe, we have empty shelves!
Silver Award for Excellence
- Avon Romania & GMP PR: Digital Divas
- Hennes and Mauritz & Graffiti PR : #HMStyleMap
- Philips & Graffiti PR: Avent - The science of caring
- Samsung Electronics Romania & MSL The Practice: Samsung voice to women creators
Sport & Entertainment
Golden Award for Excellence
- JYSK & Minio Studio: #NOEXCUSES
Silver Award for Excellence
- Asociaţia Casiopeea & Rogalski Damaschin Public Relations: The Helping Touch
- Grupul CEZ & Rogalski Damaschin Public Relations: Marathon runner's gene, Oltenia's Marathon 2018
Budget -,Creativity +
Golden Award for Excellence
- Asociaţia MagiCamp & Rogalski Damaschin Public Relations & Jazz Communication: #TogetherForMagicHome
Silver Award for Excellence
- EfdeN: EFdeN Signature goes to Solar Decathlon Middle East
- Hollywood Multiplex & GMP PR: Raluca vs Hollywood Multiplex
- The Association of Patients with Neurodegenerative Conditions & The Public Advisors: #BringingUsCloser on multiple screlosis week
PR In-House Team of the Year
- EFdeN Team - Sustainability Superheros
Special Award for continuous improvement and PR excellence
- The House PR Agency
Small Consultancy of the Year
- Tudor Communication
Diplome de excelenţă
Website, Intranet, Blog, Facebook, Instagram
- Carrefour România & Elastic Studio & Zee51: Carrefour World is more. It's about people!
- Philips & Graffiti PR: Avent - The science of caring
- Samsung Electronics Romania & Centrade Cheil, MSL The Practice: Samsung's Instagram Page
Events
- BORO PR & Communication : Romanian Hand Hygiene Days 2018
- Groupe Renault Romania & Graffiti PR: Dacia, 50 years. Always in the Romanians hearts
- MedLife & MSL The Practice: Technology of tomorrow
- Microsoft Romania & McCann PR: Microsoft Summit 2017
- Penny Market & MSL The Practice: Penny Market of Romania - The 100 years bestselling celebration
Internal newsletter
- Raiffeisen Bank & Rogalski Damaschin Public Relations: Put responsibility into the light
Annual report
- LIDL & Golin, Sunday Morning: Sustainability at the core of business: LIDS's 1st Sustainability Report
Press kit
- AFI Europe Romania & The Public Advisors: AFI TECH PARK - Wood Monopoly
- LIDL & Sunday Morning & Golin: The eggs nobody is going to miss
- Ponderas Academic Hospital & McCann PR: Showing off The DAVINCIXI Surgery Robot
External publications
- Johnson & Johnson & Golin: JOHNSON'S® Baby Ebook - Beginner Parent. First Steps in Baby Caring
Sponsorship
- Globalworth & Conan PR & One Night Gallery: Repurposing office buildings into art venues
- JYSK & MINIO Studio: #NOEXCUSES
Video productions
- Bitdefender & HaHaHa Production, Talentivity: Smiley Takeover
- Samsung Electronics Romania & MSL The Practice: Quick Drive: The quick drive home
- Ursus Breweries & MSL The Practice: Rediscover the good
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