PARTENERIAT. Spotul Papaya, cu Mihai Şora, a câştigat un premiu special în Gala Internetics. Leo Burnett - Agenţia anului şi Samsung

PARTENERIAT. Internetics, competiţie de digital şi publicitate, şi-a desemnat câştigătorii. Reclama cu Mihai Şora pentru eMag, semnată de agenţia Papaya Advertising, şi-a adjudecat un premiu special acordat de YouTube.

Publicitate

Campania „Libertate în fiecare zi”, lansată la începutul lunii octombrie, a stârnit numeroase controverse în mediul online şi s-a viralizat masiv. Până la ora redactării acestui articol, a adunat aproximativ 4,5 milioane de vizualizări.

Leo Burnett a câştigat titlul de „Agenţia Anului”, fiind cea mai premiată agenţie din competiţiei. De asemenea, Samsung a fost desemnat „Clientul Anului”.

Un alt premiu special - Trăiască Capra Vecinului - a mers şi către iniţiativa staţiei radio Rock FM - România are sânge de rocker. Premiul onorific, acordat pe scenă de Alex Dona, poartă numele unei campanii semnate de GMP şi Webstyler pentru publicaţia PressOne.

În gala de aseară, organizată la Ateneul Român, s-au dat premii la trei categorii, fiecare cu mai multe subcategorii: Digital Platforms, Digital Strategies, Interactive Campaigns.

Grand Prix-ul a fost adjudecat de o campanie Leo Burnett pentru Samsung. Este vorba despre campania „The Banknote Concert”, la categoria „Interactive Campaigns Digital Component of an integrated campaign”.

În campania gândită de creativii de la Leo Burnett utilizatorii au avut posibilitatea să scaneze bancnotele să asculte, prin live streaming, reprezentanţiile festivalului Enescu.

VEZI premiile de la GALA INTERNETICS pe site-ul competiţiei

Campania video, semnată de agenţia Papaya, în continuare

Campaniile care au fost premiate cu GOLD:

Viral Video: You never know when bad luck strikes, cu Micutzu şi gândită de echipa de la Sector 7, pentru Catmobile.

Social Media Pages: Rom Autentic - Facebook page pentru brandul de ciocolată Rom de MRM // McCann

Social Media Special Mechanics: 1. Haters pentru brandul Sprite de MRM // McCann şi 2. Trăiască Capra Vecinului pentru PressOne de GMP şi Webstyler

Online PR Special Projects: Trăiască Capra Vecinului pentru PressOne de GMP şi Webstyler

Mobile Apps: Storytime pentru Telekom de Leo Burnett România

Mobile Campaign: The Banknote Concert pentru Samsung de Leo Burnett

Brand Associated Communities: Logitech #speedchallenge, gândită de WorkHorse (cu Alex Mocanu, Kepa, Cojom Aleko şi Nerub) pentru Logitech

Online Branded Content: Friendzone pentru KFC de MRM // McCann

Digital Brand Experience: The Banknote Concert pentru Samsung România de Leo Burnett România

Gamification: Animaterra 2 - The Fantastic World pentru Kaufland de 50s Digital

Digital component of an integrated campaign: Unity Tracks pentru Coca-Cola de MRM // McCann

Digital Component - Services: George - The first intelligent banking pentru BCR de Cohn&Jansen JWT

Digital Component - Retail: Random series pentru KFC de MRM // McCann

Digital Component - Durables: The Banknote Concert pentru Samsung România de Leo Burnett

Digital Component - Social campaigns, political and awareness messages: Unquiet Voices pentru ANAIS Association de Cheil Centrade România

Full Digital - Services: Storytime pentru Telekom de Leo Burnett.

Câştigătorii şi nominalizaţii la Internetics 2019 pentru fiecare categorie:

Category 1: Digital Platforms

1.1. SITES

Microsites

SILVER

Work: Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade România
Other credits: Atelieru, Bad Unicorn, Studioset
Thank you:
Cheil Centrade: Ioana Zamfir – Creative Director; Roxana Niţă – Group Creative Director / Art Director; Adina Stănescu – Group Creative Director / Copywriter; Ileana Ghiţă – Account Director; Monica Garbur – Head of AV Production; Paula Stan – Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Duţulescu – Project Manager; Cristina Băra - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.

1.2. SOCIAL MEDIA

Viral Video

GOLD

Work: You never know when bad luck strikes
Client: Catmobile
Brand: Catmobile
Author: Sector 7
Thank you:
Sector 7: Alex Coteţ – Director and Copywriter; Roxana Andrei – Producer; Raul Gheba – Copywriter;
Catmobile: Marian Lupu;
Cosmin Nedelcu; Global Entertainment

Nominee:

Work: Bergenbier Bottlecup Challenge
Client: Bergenbier S.A.
Brand: Bergenbier
Author: V8 INTERACTIVE
Other credits: Studioset; Zenith; First Content
Thank you:
V8 INTERACTIVE: Andrei Dragu – Business Development Director; Corina Angearu – Client Service Director; Olga Hosu – PR Manager; Oana Năstase – Strategy Director; Andra Ghinea – Senior Account Manager; Roxana Cicea – Digital Account Manager; Iulia Bivolaru – Account Manager; Cosmin Baba – Creative Director; Alex Buta – Senior Art Director; Vlad Tătaru – Senior Copywriter; Matei Paşpan – Head of Media; Elena Şumudică – Social Media Manager.

Viral Non Video

SILVER

Work: KFC - McDonald's: long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.

Social Media Pages

GOLD

Work: Rom Autentic - Facebook page
Client: Kandia Dulce
Brand: Rom
Author: MRM // McCann
Other credits: UM
Thank you:
MRM // McCann: Laura Belc – Group Creative Director; Adina Stănescu – Group Creative Director; Andreea Apostoliu – Digital Planner; Ionuţ Raicu – Art Director; Mădălina Pop – Copywriter; Laura Catea – Web-Designer; Cosmin Voicu – Copywriter; Alina Robu – Social Media Manager; Andreea Sofrone – Group Account Director;
UM: Alina Carasol – Group Account Director; Monica Năstase – Media Manager.

Nominee:

Work: Samsung România Instagram Page
Client: Samsung România
Brand: Samsung
Author: Cheil Centrade România
Other credits: MSL The Practice, STARCOM România
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist
Cheil-Centrade: Radu Bucur – Social Media Coordinator; Petruţa Ciuică - Social Media Manager; Maria Toma - Social Media Manager; Andrei Purecel - Social Media Manager; Eduard Cîrstea – Art Director; Luca Costea – Copywriter; Oana Şandru – Copywriter; Sabina Popa – Art Director; Roxana Niţă – Group Creative Director; Adina Stănescu - Group Creative Director; Ioana Zamfir – Creative Director, Ileana Ghiţă – Account Director; Gabriela Nanu – Digital Business Leader.

Nominee:

Work: Coca-Cola - Instagram page
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ioniţă; Andreea Sofrone; Rocsana Marin; Vlad Camanaru; Alina Robu;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.

Social Media Special Mechanics

GOLD

Work: Sprite - Haters
Client: TCCC România
Brand: Sprite
Author: MRM // McCann
Other credits: McCann, UM, McCann PR
Thank you:
MRM // McCann: Simona Suman, Ioana Zamfir – Co-Creative Director; Iaona Enache – Group Creative Director; Corina Ioniţă – Head of Art; Andrei Bălan – Head of Planning; Alex Budin – Head of Technology; Andreea Sofrone – Group Account Director; Catalina Popescu - Account Manager; Alina Robu – Social Media Manager;
McCann: Amalia Jakab – Group Account Director; Alina Tomescu – Account Manager; Tiberiu Munteanu – Head of AV; Alex Ionescu – AV Producer;
UM: Victor Croitoru - CEE Regional New Business & Strategy Director; Sandina Crisarcu - Head of Planning; Dana Chitrusca - Account Director; Oana Grigore - Account Manager; Andreea Gavrilescu - Digital Planner;
Coca-Cola: Iuliana Nedelcu - Marketing Manager Sparkling Drinks; Oana Nuta - Senior Brand Manager; Andreea Mitrica - Brand Manager.

GOLD

Work: Long live the neighbor's goat!
Client: PressOne
Brand: PressOne
Author: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.

SILVER

Work: How to OLX
Client: OLX România
Brand: OLX România
Author: Jazz Communication
Thank you:
Jazz: Andreea Ghenoiu - Creative & Copywriter; Miruna Dumitrescu – Copywriter; Gabriel Miu - Senior Art Director; Raluca Craioveanu - Account Director; Alexandra Coanca - Account Executive; Andreea Călăraşu - Creative Planner;
OLX: Roxana Stanoae - Performance Manager; Cristina Sauciuc - Brand Manager; Paul Neagoe - Business Manager.

SILVER

Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech România
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Pentru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko şi Nerub.

Nominee:

Work: Coca-Cola Half-Full
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, McCann PR, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Alex Budin; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
McCann: Amalia Jakab; Madalina Patachia;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann PR: Lavinia Chican; Mihaela Dumitrascu; Maria Iordache;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani.

Online PR Special Projects

GOLD

Work: Long live the neighbor's goat
Client: PressOne
Brand: PressOne
Autor: GMP+WEBSTYLER
Other credits: GMP PR
Thank you:
Don Lothrop; Trevor Lothrop; Mihnea Maruta; Cristina Butunoi; Diana Nica; George Popa; Cosmin Nicola; Elena Ciric; Andra Nicula; Lucian Cernat; Cosmin Hritcu; Alexandra Olivotto; Ioana Munteanu; Ioana Manoiu; Felix Tataru; Bogdan Nitu.

SILVER

Work: Albalact - Tecşeşti vlogs
Client: Albalact
Brand: Albalact
Author: MRM // McCann
Other credits: McCann, McCann PR
Thank you:
Albalact: Cristina Miclea – Marketing Director; Miruna Mihalache – Senior Brand Manager;
McCann Worldgroup: Cătălin Dobre - Chief Creative Officer; Alex Ionescu – AV Producer;
MRM: Simona Suman – Creative Director; Laura Belc – Group Creative Director; Irina Tănase – Copywriter; Cerasela Usturoi – Art Director; Adelina Luca – Account Director;
McCann PR: Sorina Iordan; Lavinia Chican.

SILVER

Work: #DoneOnPeriod
Client: European Women Alliance / EWA
Brand: European Women Alliance / EWA
Author: Publicis România
Thank you:
Publicis: Silviu Nedelschi - Executive Creative Director; Jorg Riommi - Chief Creative Director; Cristian Anton - Art Director; Albertina Coacci - Group Creative Director; Ruxandra Drilea – Copywriter; Monica Munteanu - PR Director; Andreea Grigorean - PR Director; Alexandra Caciur - Digital Experience Director; Camelia Efrimov - A/V Production Director;
Animotion - Post Production; Saga Film - Production Company.

SILVER

Work: Project Stratos
Client: Samsung România
Brand: Samsung
Author: MSL The Practice
Other credits: Viral Studios
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani – PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.

1.3. MOBILE

Mobile Apps

GOLD

Work: STORYTIME
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Ali Bati – Creative Director; Victor Stroe – Associate Director and Head of Strategy; Diana Alexa – Managing Director; Andreas Aron – Group Creative Director;Miruna Potop – Copywriter; Silvana Frinculescu – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Laura Moisa – Brand Communication Manager; Mirabela Mandea - Digital Dept. Coordinator; Dan Frinculescu – Contributor Creative Director; Maria Zvinca – Digital Planner; Sorin Deleanu - A/V Producer;
Telekom: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Katerina Todorovski - Expert Brand & Communication; Ciprian Postelnicu - Head of Media; Ruxandra Voda - Director Corporate Communication.

SILVER

Work: Animaterra 2 - The Fantastic World - Mobile APP
Client: Kaufland
Brand: Kaufland
Author: 50s Digital
Thank you:
Kaufland: Alina Golopenţa; Cristian David; Carmen Boer; Cosmin Ezaru; Cornel Crihana; Ionuţ Ciobanu; Florin Ciobanu.

Nominee:

Work: dARe by Samsung
Client: Samsung România
Brand: Samsung
Author: MSL The Practice
Other credits: Leo Burnett; Centrade Cheil
Thank you:
MSL The Practice: Monica Jitariuc – Managing Director; Sarah Stan-Boustani - PR Director; Alina Nechifor – PR Manager; Mihaela Ciocan – PR Executive.
Mobile Campaigns

GOLD

Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeş– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.

Nominee:

Work: Unlock Museums Night
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil; One Night Gallery
Thank you:
Samsung: Simona Panait - Marketing Director; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Ali Bati - Creative Director; Andrei Nica – Group Creative Director; Marina Cordun – Copywriter; Cătălin Grigore – Art Director; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeş – Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Raluca Acuculiţei – Brand Communication Executive.

1.4. DIGITAL CRAFT

Best App Design

SILVER

Category 2: Digital Strategies

2.1. COMMUNITIES

Brand Associated Communities

GOLD

Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech G502 LIGHTSPEED
Author: WorkHorse
Other credits: Logitech România
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Pentru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer.
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko şi Nerub.

SILVER

Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprisan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.

Nominee:

Brand Built Communities

SILVER

Work: Kinder Milky Stories
Client: Ferrero România
Brand: Kinder Felie de Lapte
Author: Jazz Communication
Thank you:
Ferrero România: Diana Pasoi - Marketing Director; Anca Geana - Brand Manager; Sabina Huzum - Brand Manager;
Jazz Communication: Andreea Ghenoiu - Creative Director; Andrei Stanciu – Copywriter; Alexandru Rosca - Art Director; Andreea Călăraşu - Strategic Planner; Diana Benko - Brand Activation Director; Alexandra Mihus - Account Director; Nicoleta Dumitru - Account Manager; Carmen Raduta - Account Executive;
Cristiana Andrei - Independent Digital Strategist.

Nominee:

Animotion - Post Production; Saga Film - Production Company

2.2. ONLINE BRANDED CONTENT

GOLD

Work: KFC - Friendzone
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ioniţă - Head of Art; Iulia Boloca - Copywriter; Adina Ciocan - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crişan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Mureşan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Creţu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.

SILVER

Work: KFC - Random series
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru - Content Director; Simona Suman - Creative Director; Andrei Balan - Head of Strategy; Corina Ionita - Head of Art; Cosmin Voicu - Copywriter; Laura Catea - Art Director; Oana Grasu - Group Account Director; Ruxandra Florescu - Account Manager; Simona Mocanu - Account Manager;
UM: Dora Boldor - Account Director; Andreea Pinzariu - Media Manager; Cristi Ene - Senior Digital Planner;
McCann: Costin Bogdan - Creative Director; Tiberu Munteanu - Head of AV; Platon Alexandru - AV Producer; Anca Crişan - AV Producer;
Production: George Gugulici; Radu Voinea; Mirela Mureşan; Andrei Cotarta;
Golin: Alexandra Ion - Digital Manager; Claudia Bodnar - Junior Digital Associate; Constanda Marina - Senior PR Manager; Ana-Maria Stoica - Senior Media Associate; Diana Pralea - Media Associate;
KFC: Monica Eftimie - Chief Marketing Officer; Monica Douglas - Marketing Director; Tina Creţu - Senior Digital Marketing Manager; Gina Zgubea - Senior Digital Marketing Manager; Ionela Vacaru - Brand Manager; Gabriel Alin Nenciu - Senior Brand Manager; Roxana Matasel - Marketing Strategic Planner; Cosmin Canteri - Senior Retail Marketing Manager.

SILVER

Work: Logitech #speedchallenge
Client: Logitech România
Brand: Logitech
Author: WorkHorse
Other credits: Logitech Romania
Thank you:
WorkHorse: Florin Ivan – Copywriter, Director, Producer; Toto Eremia – Copywriter; Dan Pentru – DP; Bogdan Trestianu – Video Editor; Dan Petru - DP, producer;
Logitech: Irina Folea – Project Manager; Larisa Popescu - Gaming Marketing Manager SEE;
Alex Mocanu, Kepa, Cojom Aleko şi Nerub

SILVER

Work: Drama out of nothing
Client: Sanofi România
Brand: MagneVie Stress Resist
Author: Publicis România
Thank you:
Publicis: Jorg Riommi - Chief Creative Director; Romulus Petcan - Group Creative Director; Gabriel Gherca - Group Creative Director; Laur Răboj – Copywriter; Florin Pădurean - Art Director; Lucian Gavril - Account Director; Angi Bolocan - PR Director; Ioana Moaşa - PR Executive; Camelia Efrimov - A/V Production Director; Sherin Arabo - Digital Art Director; Bogdan Voina - Events Production Director; Delia Danu - Events Production Director; Andreea Racoceanu – Senior Account Executive; Cristian Buha – Account Manager; Cătălin Albu – Client Service Director; Andreea Grigorean – PR Officer;
Saga Film - Production Company; Animotion - Post Production.

2.3. DIGITAL BRAND EXPERIENCE

GOLD

SILVER

Work: Coca-Cola – Unity Tracks
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ionita; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
McCann: Amalia Jakab; Madalina Patachia;
Syscom Digital: Maia Novolan; Anca Jora;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.

SILVER

Nominee:

2.4. GAMIFICATION

GOLD

SILVER

Work: KFC – Smart Chat
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann România; UM Romania; Golin România
Thank you:
MRM // McCann: Laura Belc (Group Creative Director); Mădălina Pop (Copywriter); Ionuţ Raicu (Art Director); Dany Manea (Senior Developer); Alex Budin (Head of Technology); Andreea Sofrone (Group Account Director); Simona Mocanu (Account Manager);
UM România: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager);
Golin România: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Creţu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager).

Category 3: Interactive Campaigns

3.1. Digital component of an integrated campaign

Digital Component: FMCG – Drinks

GOLD

Work: Coca-Cola - Unity Tracks
Client: TCCC România
Brand: Coca-Cola
Author: MRM // McCann
Other credits: UM, Syscom Digital, McCann
Thank you:
MRM//McCann: Simona Suman; Ioana Enache; Corina Ioniţă; Andreea Sofrone; Rocsana Marin; Vlad Camanaru;
UM: Victor Croitoru; Sandina Crisiarcu; Dana Chitrusca; Oana Grigore; Andreea Gavrilescu;
Syscom Digital: Maia Novolan; Anca Jora;
McCann: Amalia Jakab; Madalina Patachia;
Coca-Cola România: Iuliana Nedelcu; Corina Rijnita; Alexandra Caraulani; Andreea Cotet.

SILVER

Work: The post-holiday holiday
Client: Ursus Breweries
Brand: Ursus Cooler
Author: Kubis Interactive
Other credits: Media Investment
Thank you:
Kubis: Alin Marghidanu – Creative Director; Alexandra Horvath – Group Creative Director; Alina Răduţ – Senior Art Director; Laura Fluture – Art Director; Paul Crăciunescu – Copywriter; Ştefan Chiriţescu – Head of Strategy; Ştefania Bercu – Strategic Planner; Cristina Schiţco – Group Account Director; Andreea Sîrbu – Account Executive; Sebastian Lüba – Head of Social Media; Mădălina Ioan – Social Media Manager; Daniel Placinta: Chief Technology Officer; Dani Ivan: Senior Front-End Developer;
Leo Burnett: Adriana Paşcan - Creative Director; Andrei Nica - Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu - Art Director; Victor Stroe - Associate Director & Head of Strategy; Corina Bratu - Senior Strategic Planner; Diana Alexa - Managing Director; Alina Medaru - Senior Account Manager; Raluca Acuculiţei - Account Executive; Sorin Deleanu – Producer;
Media Investment: Zoltan Barti – Digital Media Manager; Alina Mihai – Digital Executive; Veronica Postelnicu – Senior Media Manager; Dora Parfene – Media Manager; Virginia Nuţuloiu – Media Director;
URSUS Breweries: Victor Teioşanu – Premium Brands Director; Cătălin Cirstea - Brand Manager; Adriana Negrea – Media Manager; Victor Popa - Integrated Communications Manager;
Mircea Bravo & Bunica.

Digital Component: FMCG – Non food

SILVER

Work: Life Without Irritations
Client: P&G
Brand: Gillette
Author: Leo Burnett România & Graffiti PR
Other credits: Mediacom
Thank you:
Leo Burnett: George Ilitoi – Copywriter; Irina Szellelki – Copywriter; Octav Ionita – Art Director; Bogdan Vintila - Creative Director; Corina Bratu – Senior Strategic Planner; Vera Cocis – Account Manager; Andreia Anghel – Account Director; Sorin Deleanu – A/V Producer;
Graffiti PR: Roxana Diaconescu; Alexandra Caltun;
P&G: Nikola Cvetkovic – Assistent Brand Manager Shave Care South East Europe; Denisa Ghita – Brand Manager Shave Care South East Europe.

Digital Component: Services

GOLD

Work: The first intelligent banking
Client: BCR
Brand: George
Author: Cohn&Jansen JWT
Other credits: Wavemaker; Atelieru de internet; One Night Gallery
Thank you:
BCR: Ionuţ Stanimir, Marketing & Communication Executive Director; Laura Andrei, Head of Marketing; Nicoleta Andreea Deliu, Head of Communication; Ana Maria Ghiurcă, Digital Marketing Coordinator; Adrian Săveanu, George Brand Manager; Cristian Pirvu, Online Specialist; Maria Laura Plugaru, Online Communication Specialist; Catalin Ionita, Corporate Communication Coordinator; Cornelia Pleşoianu, Brand Activation Coordinator; Adrian Stanciu, Merchandising Expert
Cohn&Jansen JWT: Andrei Cohn, Creative Director & Managing Partner; Alex Negoescu, Creative Director; Cătălina Ceparu, Copywriter; Andrei Beşliu, Art Director; Diana Caracota, Strategic Planner; Ruxandra Săvulescu, Client Service Director; Arina Stoenică, Account Director; Oana Ştirbu, Account Manager; Ilinca Dumitrescu, AV Producer; Cristian Dobre, BTL & Production Manager;
Atelierul de Internet: Andrei Duţulescu, Managing Director; Ennifer Anefi, Copywriter; Lucian Sora, Web designer;
MME: Mihai Modâlcă, Production manager; Alina Mircea, Postptroduction manager; Andu Radu, Editor; Liviu Miron, Grafica.

SILVER

Work: Action Couriers
Client: FAN Courier
Brand: FAN Courier
Author: Marks
Other credits: Studioset Production
Thank you:
MARKS: Mia Munteanu, Client Service Director; Paula Matei, Account Manager; Andrei Enache, Digital Project Manager; Dan Hagiu, Creative Director; Sabina Stănciucu, Group Creative Director; Irina Radu, Copywriter; Bogdan Boiangiu, Art Director; Bogdan Vintila, Art Director; Lucian Moisei, DTP; Bogdan Mîinescu, Front-end Developer; Radu Cioran, Lead Developer;
FAN COURIER: Roxana Magopeţ, Marketing & PR Manager; Adriana Manu, Marketing Assistant Manager;
STUDIOSET: Dan Mateescu, Producer; Adrian Smarandache, Executive Producer; Alina David, Producer; Iulia Dancila, Unit Production Manager; Goran Mihailov, Director; Sabina Frunză, Art Director; Violeta Brie, Key Make-up & Hair; Bogdan Filip, DOP.

Digital Component: Retail

GOLD

Work: KFC - Random series
Client: KFC România
Brand: KFC
Author: MRM // McCann
Other credits: McCann, UM, Golin
Thank you:
MRM // McCann: Ion Cojocaru (Content Director); Simona Suman (Creative Director); Andrei Balan (Head of Strategy); Corina Ionita (Head of Art); Cosmin Voicu (Copywriter); Laura Catea (Art Director); Oana Grasu (Group Account Director); Ruxandra Florescu (Account Manager); Simona Mocanu (Account Manager);
UM: Dora Boldor (Account Director); Andreea Pinzariu (Media Manager); Cristi Ene (Senior Digital Planner);
McCann: Costin Bogdan (Creative Director); Tiberu Munteanu ( Head of AV); Platon Alexandru (AV Producer); Anca Crisan (AV Producer);
Production team: George Gugulici; Radu Voinea; Mirela Muresan; Andrei Cotarta;
Golin team: Alexandra Ion (Digital Manager); Claudia Bodnar (Junior Digital Associate); Constanda Marina (Senior PR Manager); Ana-Maria Stoica (Senior Media Associate); Diana Pralea (Media Associate);
KFC Team: Monica Eftimie (Chief Marketing Officer); Monica Douglas (Marketing Director); Tina Cretu (Senior Digital Marketing Manager); Gina Zgubea (Senior Digital Marketing Manager); Ionela Vacaru (Brand Manager); Gabriel Alin Nenciu (Senior Brand Manager); Roxana Matasel (Marketing Strategic Planner); Cosmin Canteri (Senior Retail Marketing Manager)

SILVER

Work: The Welcome Home Whopper
Client: AmRest
Brand: Burger King
Author: MSL The Practice & Publicis România
Other credits: Zenith România
Thank you:
Burger King: Alan Laughlin – President; Daniel Ryška - Director CE&SEE; Katarzyna Makowska - Marketing Manager; Alin Nenciu - Marketing Manager; Katarzyna Bieszczad - HR Manager; Katarzyna Skorupska - Country Manager;
MSL The Practice: Ioana Moaşa - Communication Manager; Cătălin Bran - Innovation Manager; Cristina Chicuş - Senior Project Manager, Events & Experience; Alexandra Ivan - Account Executive; Oana Bulexa - Managing Director; Andreea Logigan - Head of Corporate;
Publicis România: Jörg Riommi - Chief Creative Officer Publicis Groupe Central & Eastern Europe and Publicis România; Calin Buzea - Managing Director, Nurun; Vlad Socianu – Art Director; Cosmin Anghel – Copywriter; Sherin Arabo – Digital Art Director; Roberta Schuster – Art Director; Diana Maftei – Junior Art Director; Romulus Petcan – Group Creative Director; Gabriel Gherca – Group Creative Director; Radu Luca – Managing Director; Valentina Voicu – Account Manager; Georgiana Dascalescu – Account Manager; Alin Darie – Senior Art Director;
Zenith România: Sorin Iriciuc - Communications Planner; Liviu Ionescu - Senior Digital Media Planner; Hoang-Anh Vu - Junior Digital Media Planner; George Zavaioanu - Programmatic Specialist; George Floricel - Head of OOH; Ioana Folica - Senior Media Researcher.

Digital Component: Durables

GOLD

Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeş– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.

Digital Component: Art, Culture, Media and Entertainment

SILVER

Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprişan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.

SILVER

Digital Component: Social campaigns, political and awareness messages

GOLD

Work: Unquiet Voices
Client: ANAIS Association
Brand: ANAIS Association
Author: Cheil Centrade România
Other credits: Studioset, Bad Unicorn, Atelieru
Thank you:
Cheil Centrade: Roxana Niţă – Group Creative Director / Art Director; Adina Stănescu - Group Creative Director / Copywriter; Ioana Zamfir – Creative Director; Ileana Ghiţă – Account Director; Monica Garbur - Head of AV Production; Paula Stan - Head of Digital Development; Mona Opran – COO;
Atelieru: Andrei Duţulescu – Project Manager; Cristina Băra - Senior Web Developer;
Bad Unicorn: Monica Felea – PR Director; Anca Spiridon – PR Manager;
Studioset: Ioana Mischie – Artistic Direction.

GRAND PRIX INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN

Work: The Banknote Concert
Client: Samsung România
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeş– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer.

3.2. Full Digital Campaign

Full Digital: Services

GOLD

Nominee:

Work: Burnout Hotline
Client: Telekom
Brand: Telekom
Author: Leo Burnett România
Other credits: Media Investment
Thank you:
Leo Burnett România: Vasilije Corluka - Chief Creative Officer; Victor Stroe – Associate Director and Head of Strategy; Andreas Aron – Group Creative Director; Viorel Holovach – Art Director; Andreea Mantescu – UX & Digital Art Director; Mihai Lucanu – Business Unit Director; Maria Ilea – Digital Account Manager; Magdalena Cernat – Senior Brand Communication Manager; Corina Bratu – Senior Strategic Planner; Maria Zvinca – Digital Planner; Dan Frinculescu – Contributor Creative Director; Diana Alexa – Managing Director; Alexandru Zlavog - A/V Producer;
Telekom România: Andreas Elsner - Chief Commercial Officer - Residential Segment; Ruxandra Rau - Director Brand & Communication Strategy; Stefania Rusu - Head of Brand & Marketing Communication; Ciprian Postelnicu - Head of Media.

SPECIAL AWARD - BEST USE OF TECHNOLOGY

Work: The Banknote Concert
Client: Samsung Romania
Brand: Samsung
Author: Leo Burnett România
Other credits: The Practice; Starcom; Centrade Cheil
Thank you:
Samsung: Simona Panait - Marketing Director, Samsung România & Bulgaria; Livia Fericean - Corporate Citizenship & Public Affairs Manager; Ioana Sigarteu - Corporate Communication Manager; Corina Enache - Social Media Specialist;
Leo Burnett: Vasilije Corluka - Chief Creative Officer Leo Burnett Bucharest; Andrei Nica – Group Creative Director; Miruna Potop – Copywriter; Silvana Frînculescu – Art Director; Cătălin Grigore – Art Director; Codrin Neagu – Graphic Designer; Victor Stroe – Associate Director & Head of Strategy; Maria Sarivan – Strategic Planner; Diana Alexa – Managing Director; Adina Redeş– Brand Communication Director; Monica Iosif – Senior Brand Communication Manager; Sorin Deleanu – Producer; Alexandru Zlavog – Producer

SPECIAL AWARD – Winner YouTube Ads Leaderboard

Work: Lucrare: eMAG: Libertate în fiecare zi
Client: eMAg
Brand: eMAg
Author: Papaya Advertising

SPECIAL AWARD – YouTube Ads Leaderboard | People's Choice

Work: Istoria alternativă ING
Client: ING
Brand: ING
Author: Headvertising

SPECIAL AWARD – Traiascǎ Capra Vecinului de la GMP şi Webstyler

Work: Romania has rockers blood
Client: Media Group Services International
Brand: Rock FM
Author: Most Wanted Advertising
Partner: Donorium
Other credits: Rogalski Damaschin PR
Thank you:
Most Wanted Advertising: Andrei Munteanu - Creative Partner; Victor Oprişan - Creative Partner; Andreea Sandu - Managing Partner;
Rock FM: Răzvan Exarhu - Morning Glory Show Host & Campaign Initiator; Anne-Marie Ionescu - Marketing Manager.

DIGITAL CLIENT OF THE YEAR: Samsung România

AGENCY OF THE YEAR: Leo Burnett România

Autor: Raul Bambu raul.bambupaginademedia.ro