Prima gală online Effie şi-a aflat câştigătorii. Marele premiu - Grand Effie - a fost adjudecat de campania „The Banknote Concert” pentru Samsung.
A fost gândită de creativii de la Leo Burnett, iar utilizatorii au avut posibilitatea să scaneze bancnotele şi să asculte, prin live streaming, reprezentanţiile festivalului Enescu.
De altfel, Leo Burnett a fost desemnată agenţia anului. De asemenea, premiul pentru clientul anului, după punctaj, a fost adjudecat de două companii: Telekom şi Samsung România.
Totuşi, deşi în competiţie au fost înscrise multe campanii, rezultatele au fost puţine. S-au numărat doar opt premii de Aur, multe premii de Argint, dar şi Bronzuri.
Paginademedia prezintă în continuare lista câştigătorilor Effie 2020, pe fiecare categorie
PACKAGED FOOD
BRONZE
Campaign: Unisol eşti
Brand: Unisol
Client: Bunge
Lead Agency: Most Wanted Ideas
Contributing Agencies: Circles Colab| Optimum Media Direction
BRONZE
Campaign: Welcome the "Peace of Mind" at Your Table
Brand: Napolact
Client: Friesland Campina
Lead Agency: Propaganda
Contributing Agencies: V8 Interactive | Wavemaker România | FRONTLINE MARKETING |Strada Film
GOLD
Campaign: Eduard, the Urban Farmer
Brand: Edenia Foods
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM
SNACKS, CONFECTIONERY AND DESERTS
BRONZE
Campaign: What Do You Put on TUC?
Brand: TUC
Client: Mondelez
Lead Agency: Minio Studio
Contributing Agencies: New Frame | Land of Web | Fork Vision | Isobar România
PERSONAL CARE PRODUCTS & SERVICES
BRONZE
Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: Leo Burnett România & Graffiti PR
Contributing Agency: Mediacom România
BEVERAGES– NON-ALCOHOL
BRONZE
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda & Tribal Worldwide
Contributing Agency: OMD România
SILVER
Campaign: Homeland of Mineral Waters
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen WT
Contributing Agencies: TPS Engage | Media Investment
RETAIL
BRONZE
Campaign: Proofs of Love
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
E-COMMERCE
SILVER
Campaign: GET THE WHOLE STORY ON AUTOVIT.RO
Brand: Autovit.ro
Client: OLX Group
Lead Agency: Publicis România
SILVER
Campaign: OLX - NO TWO JOBS ARE THE SAME
Brand: OLX Jobs
Client: OLX Group
Lead Agency: Publicis România
FINANCIAL SERVICES
BRONZE
Campaign: Intelligent Payments
Brand: George
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
GOLD
Campaign: Do The Easy Thing
Brand: ING Bank
Client: ING Bank
Lead Agency: HEADVERTISING
Contributing Agencies: MMS COMMUNICATIONS România| Proximity
CORPORATE REPUTATION
BRONZE
Campaign: The Money School
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen WT
Contributing Agency: Wavemaker România
TELECOMMUNICATIONS
GOLD
Campaign: Smart Wi-Fi
Brand: Telekom
Client: Telekom România
Lead Agency: Leo Burnett România
Contributing Agency: Media Investment
BRONZE
Campaign: Holo Kid - 5G Testing
Brand: Vodafone
Client: VODAFONE ROMÂNIA
Lead Agency: VODAFONE ROMÂNIA
Contributing Agency: McCann Worldgroup România
BRONZE
Campaign: ORANGE LOVE + HBO
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media
MEDICAL SERVICES & HEALTHCARE PRODUCTS
SILVER
Campaign: The Right Condom
Brand: Durex
Client: Reckitt Benckiser România
Lead Agencies: Minio Studio & Zenith
Contributing Agencies: Fulg Media, Land of Web, Ceva Mărunt
OTHER PRODUCTS & SERVICES
GOLD
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
DAVID VS. GOLIATH
BRONZE
Campaign: #NotJustMondays
Brand: 5 to go
Client: 5 to go
Lead Agency: The Onion Media
SPORTS MARKETING
GOLD
Campaign: The Unconditional Supporter of Football
Brand: Timişoreana
Client: ASAHI ROMÂNIA
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice România | Kaleidoscope-Proximity | Media Investment
SEASONAL MARKETING
SILVER
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
BRONZE
Campaign: The Gift of Listening
Brand: Coca-Cola
Client: The Coca-Cola Company Romania
Lead Agency: Publicis România
Contributing Agencies: Universal McCann România | Publicis Events
BRAND EXPERIENCE
BRONZE
Campaign:Untold Haunted Camping, protected by the KFC Garlic Sauce
Brand: KFC
Client: KFC
Lead Agency: Mainstage The Agency
Contributing Agency: United Media| Golin
BRONZE
Campaign: SANTA’S CALLING
Brand: Kinder
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agencies: STARCOM | Media post Hit Mail
SILVER
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
SILVER
Campaign: Drama Queen
Brand: Magnevie Stress Resist
Client: SANOFI ROMÂNIA
Lead Agency: Publicis România
Contributing Agency: MINDSHARE ROMÂNIA
GOLD
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: MediaInvestment
BRANDED CONTENT& ENTERTAINMENT
SILVER
Campaign: SOMETHING RANDOM
Brand: KFC
Client: KFC
Lead Agency: MRM // McCann România
Contributing Agencies: Universal McCann România | GolinRomânia
SILVER
Campaign: Gillette Skinguard "Life without Irritations"
Brand: Gillette
Client: Procter & Gamble România
Lead Agencies: LEO BURNETT & Graffiti PR
Contributing Agency: Mediacom România
ENGAGED COMMUNITIES
BRONZE
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice
SILVER
Campaign: #backontrack
Brand: Mountain Dew
Client: PepsiCo
Lead Agencies: Propaganda& Tribal Worldwide
Contributing Agency: OMD România
BRANDED UTILITY
BRONZE
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
SILVER
Campaign: STORYTIME
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
GOLD
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agency: MSL The Practice România
MARKETING INNOVATION
BRONZE
Campaign: Rompetrol Go - mobile app
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
CARPE DIEM
SILVER
Campaign: The Banknote Concerts
Brand: SAMSUNG
Client: SAMSUNG ROMÂNIA
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
POSITIVE CHANGE: SOCIAL GOOD - BRANDS
BRONZE
Campaign: #TimeToRead
Brand: Curtea Veche Publishing
Client: Curtea Veche Publishing
Lead Agency: LEO BURNETT
Contributing Agencies: MSL The Practice | STARCOM
BRONZE
Campaign: THE BURNOUT HOTLINE
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agency: Media Investment
POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT
SILVER
Campaign: Vote Not Trade
Brand: Funky Citizens
Client: Funky Citizens
Lead Agency: Kubis Interactive
GOLD
Campaign: IRREPARABLE TRAUMA
Brand: ROMANIAN POLICE
Client: Romanian Police - Traffic Police Directorate
Lead Agency: Mercury360
Contributing Agencies: Road Accidents Victims’ Association | Autovit.ro
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