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Effie 2021 şi-a aflat câştigătorii: Un proiect Telekom a luat Grand Effie. Leo Burnett e agenţia anului, din nou

 
Effie 2021 şi-a aflat câştigătorii: Un proiect Telekom a luat Grand Effie. Leo Burnett e agenţia anului, din nou

Gala Effie Awards 2021 şi-a desemnat câştigătorii. Pentru al doilea an la rând, gala a avut loc în mediul online, dar cu public în sală. Premianţii au urcat pe scenă, spre deosebire de anul trecut. 

Publicitate

Marele Premiu - Grand Effie -  a mers către campania „The Online Park” pentru Telekom. Campania a fost gândită de Leo Burnett

Proiectul are în centru pericolele online la care sunt expuşi copiii. Un experiment social a fost realizat într-un parc din Bucureşti, în cadrul căruia au fost create „atracţii” speciale. Fiecare atracţie imita un pericol online – de la cyberbullying la filme porno online şi prădători digitali.

Părinţii au fost „invitaţi” la atracţii, unde au trecut prin pericolele online transpuse în lumea reală. „Parcul online” a fost creat pentru a promova beneficiile aplicaţiei Kaspersky Safe Kids Premium, o aplicaţie prin care copiii să fie mai protejaţi în online.

De altfel, premiul pentru agenţia anului a mers la Leo Burnett, iar clientul anului a fost, după punctaj, Telekom

În total s-au acordat 12 premii GOLD şi multe SILVER şi BRONZE.

De notat că a fost ediţia Effie cu cele mai multe înscrieri, după cum a spus şi Andi Moisescu pe scena evenimentului. 

Paginademedia prezintă în continuare lista câştigătorilor Effie 2021, pe fiecare categorie

PACKAGED FOOD

SILVER

Campaign: THE BATTLE OF FAINOSAG – Ion vs Ionuţ

Brand: Ardealul
Client: Orkla Foods
Lead Agency: McCann Worldgroup România
Contributing Agencies: Zenith România | Griffin Advertising

FINALIST - Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

FINALIST - Campaign: THE EMOTIONAL ANCHOR
Brand: HOCHLAND
Client: Hochland
Lead Agency: LEO BURNETT
Contributing Agencies: STARCOM | MSL The Practice


SNACKS & DESSERTS

BRONZE

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM


PERSONAL CARE PRODUCTS & SERVICES

SILVER

Campaign: Always Open Talks
Brand: Always
Client: P&G România
Lead Agency: Graffiti PR
Contributing Agencies: GRUP ADVERTISING | MediaCom

BRONZE

Campaign: The Real Experiment
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

FINALIST - Campaign: Let the #StoriesInsideUs be heard!
Brand: Libresse România
Client: ESSITY România
Lead Agencies: Xperience Media Lab & OMNIPERFORM Agency
Contributing Agencies: Zenith România | ACTIV AD

HOUSEHOLD SUPPLIES & SERVICES

SILVER

Campaign: Strong & Soft 2
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication
Contributing Agencies: UM România | Promis Advertising


BEVERAGES – ALCOHOL

SILVER

Campaign: Live Beyond What Ifs
Brand: Beck's
Client: Bergenbier SA
Lead Agency: Fractal Communications

SILVER

Campaign: THE MOST BEER-SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment


BEVERAGES - NON-ALCOHOL

FINALIST - Campaign: Everything Will Be Alright
Brand: Aqua Carpatica
Client: Valvis Holding
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Screen Native

SILVER

Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo Romania
Lead Agencies: DDB România & Kubis
Contributing Agency: OMD România

DURABLES

SILVER

Campaign: Thank Yourself Later
Brand: OSKAR
Client: PPG România
Lead Agency: Next Advertising

RETAIL

FINALIST - Campaign: House Rules
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România

FINALIST - Campaign: Opening Romanian Wine
Brand: Carrefour
Client: Carrefour
Lead Agencies: Publicis România & Graffiti PR

GOLD

Campaign: The Little Box of Greens
Brand: Carrefour
Client: Carrefour
Lead Agency: Publicis România
Contributing Agency: Graffiti PR

RESTAURANTS

SILVER

Campaign: The Wings and Strips Anti-manifesto
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

E-COMMERCE

SILVER

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE

Campaign: OLX: You'll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

ENERGY

BRONZE

Campaign: New Beginnings
Brand: ENGIE România
Client: ENGIE România
Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | United Media Services

SILVER

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINANCIAL SERVICES

FINALIST - Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Wavemaker România

BRONZE

Campaign: First to make a difference
Brand: First Bank
Client: First Bank

Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Multimedia Est | OMD România | DC Communication

BRONZE

Campaign: "This, this and this" from ING
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | Multi Media Est

GOLD

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România | 2029 production | White Image

SILVER

Campaign: Live the new priceless NCP
Brand: MASTERCARD
Client: MASTERCARD
Lead Agency: McCann Worldgroup România
Contributing Agencies: Golin | CaratRomânia

FINALIST - Campaign: The Alternative
Brand: NN România
Client: NN România
Lead Agencies: Cheil Centrade & Kubis
Contributing Agencies: Chainsaw Studio | Studioset | Zenith România

MEDIA & ENTERTAINMENT

GOLD

Campaign: Tuff Money - The Morality Stoplight
Brand: HBO's Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop

Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

SILVER

Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România
Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

TELECOMMUNICATIONS

SILVER

Campaign: NETWORK
Brand: ORANGE
Client: Orange România
Lead Agency: Publicis România
Contributing Agency: Initiative Media România

SILVER

Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

SILVER

Campaign: Smart TV Stick launch
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

MEDICAL SERVICES & HEALTHCARE PRODUCTS

BRONZE

Campaign: LISTEN TO YOUR BODY
Brand: REGINA MARIA
Client: REGINA MARIA
Lead Agency: CAP
Contributing Agency: MEDIA-TIQUE


DAVID VS. GOLIATH

BRONZE

Campaign: Tazz delivers (almost) anything
Brand: Tazz by eMAG
Client: HCL Online Advertising
Lead Agency: Jazz Communication
Contributing Agency: United Media Services


SPORTS MARKETING

FINALIST - Campaign: Romania plays!
Brand: Timişoreana
Client: ASAHI România
Lead Agency: Publicis România
Contributing Agency: Media Investment

SEASONAL MARKETING

BRONZE

Campaign: We’re just asking questions!
Brand: Catmobile.ro
Client: Catmobile.ro
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

FINALIST - Campaign: Scare your bank!
Brand: First Bank
Client: First Bank
Lead Agency: Cheil Centrade

Contributing Agencies: Chainsaw Studio | Cyclop Film | OMD România | DC Communication

SILVER

Campaign: Christmas Bucket
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

FINALIST - Campaign: #SmallReasonsToCelebrate
Brand: Pepsi
Client: PepsiCo
Lead Agencies: Kubis & OMD România

FINALIST - Campaign: A different X-mas Story: Calling Santa
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST - Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records


CORPORATE REPUTATION

BRONZE

Campaign: We Stay Open
Brand: BCR
Client: BCR
Lead Agency: Cohn & Jansen Creative Network
Contributing Agency: Wavemaker România

BUSINESS TO BUSINESS

BRONZE

Campaign: Reopen on OLX
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agency: MSL The Practice

SILVER

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT

Contributing Agencies: Media Investment | V+O

BRAND EXPERIENCE

FINALIST - Campaign: eMAG: A job for Santa

Brand: eMAG România

Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

GOLD

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agency: UM România

BRONZE

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

SILVER

Campaign: OLX: You'll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment

GOLD

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

FINALIST - Campaign: Keep Santa Safe
Brand: TikTok
Client: TikTok
Lead Agency: Publicis România

Contributing Agencies: Digitas România | TPS Engage | Hahaha production | Global Records

FINALIST - Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice


BRANDED CONTENT & ENTERTAINMENT

BRONZE

Campaign: Eduard, president of the block
Brand: Edenia
Client: Macromex
Lead Agency: Saatchi & Saatchi + The Geeks
Contributing Agency: STARCOM

GOLD

Campaign: The CROPPERS
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

SILVER

Campaign: Heroes of Imaginary Worlds
Brand: Kinder Chocolate
Client: Ferrero România
Lead Agency: Publicis România
Contributing Agency: STARCOM

BRONZE

Campaign: OLX: You'll find a way
Brand: OLX
Client: OLX Group
Lead Agency: Publicis România
Contributing Agencies: MSL The Practice | Media Investment

FINALIST - Campaign: Pepsi Retro Studio
Brand: Pepsi
Client: PepsiCo România
Lead Agencies: DDB România & Kubis
Contributing Agencies: OMD România

ENGAGED COMMUNITIES

GOLD

Campaign: Killer Discounts
Brand: KFC
Client: US FOOD NETWORK SA
Lead Agency: McCann Worldgroup România
Contributing Agencies: UM România

GOLD

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

SILVER

Campaign: Next Top Galaxy Idol
Brand: Samsung
Client: Samsung Electronics România
Lead Agency: Cheil Centrade

FINALIST - Campaign: Together, we are stronger
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

BRANDED UTILITY

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT

Contributing Agencies: Publicis Events | MSL The Practice | Conversion

MARKETING DISRUPTORS

BRONZE

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION

Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE

Campaign: ROM BUZZ Launch
Brand: ROM Autentic
Client: Kandia Dulce
Lead Agency: McCann Worldgroup România
Contributing Agencies: MRM // McCann România | UM România

FINALIST - Campaign: Ghita switches to Telekom
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST - Campaign: THE MOST BEER SODA
Brand: URSUS
Client: Ursus Breweries
Lead Agency: LEO BURNETT
Contributing Agencies: Kubis | Media Investment

TIMELY OPPORTUNITY

FINALIST - Campaign: The Reunion Day
Brand: Bergenbier
Client: Bergenbier SA
Lead Agency: Cohn & Jansen Creative Network
Contributing Agencies: Zenith OptiMedia România | V8 Interactive

FINALIST - Campaign: eMAG: A job for Santa
Brand: eMAG România
Client: eMAG România
Lead Agency: McCann Worldgroup România
Contributing Agency: MRM // McCann România

SILVER

Campaign: Stay@HomeBank
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication

Contributing Agencies: Zenith România | 2029 production | White Image

FINALIST - Campaign: Reopen on OLX
Brand: OLX

Client: OLX Group

Lead Agency: Publicis România
Contributing Agency: MSL The Practice

SILVER

Campaign: Rompetrol Go: Engage to Stay
Brand: Rompetrol Go
Client: Rompetrol
Lead Agency: GMP+WEBSTYLER
Contributing Agencies: United Media | Screen Native

BRONZE

Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

GOLD

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST - Campaign: Epic Birthday
Brand: URSUS
Client: Ursus Breweries
Lead Agencies: LEO BURNETT & Kubis
Contributing Agencies: Media Investment | MSL The Practice

SUSTAINED SUCCESS

SILVER

Campaign: Strong & Soft
Brand: Pufina
Client: Pehart Grup
Lead Agency: Jazz Communication

Contributing Agencies: UM România | Promis Advertising | Connect Media | Headway

POSITIVE CHANGE: SOCIAL GOOD – BRANDS

GOLD

Campaign: BLACK FRIDAY 2020, THE COMMON-SENSE EDITION
Brand: FASHION DAYS
Client: Fashion Days
Lead Agency: LEO BURNETT
Contributing Agencies: Publicis Events | MSL The Practice | Conversion

BRONZE

Campaign: Your rhythm puts back the rhythm in children's hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România

BRONZE

Campaign: Sleep tight, little fighter!
Brand: P&G
Client: Procter and Gamble
Lead Agency: LEO BURNETT
Contributing Agencies: Graffiti PR | MediaCom

FINALIST - Campaign: #SmallBusinessesFan
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

GOLD

Campaign: The Online Park
Brand: Telekom
Client: Telekom România
Lead Agency: LEO BURNETT
Contributing Agencies: Media Investment | V+O

FINALIST - Campaign: Together while separated
Brand: Timişoreana
Client: ASAHI România
Lead Agency: Publicis România

Contributing Agencies: MSL The Practice | Media Investment | Hahaha production | Multimedia Est

FINALIST - Campaign: Leave No Kid Behind
Brand: Vodafone
Client: Vodafone România
Lead Agency: McCann Worldgroup România

POSITIVE CHANGE: SOCIAL GOOD - NON-PROFIT

SILVER

Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociatia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services

FINALIST - Campaign: The NO-Forests Marathon

Brand: WWF
Client: WWF Romania

Lead Agencies: Kubis & Rogalski Damaschin
 

Autor: Daniel Samoilă daniel.samoilapaginademedia.ro
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