PARTENERIAT. Webstyler a fost desemnată Agenţia Anului, reuşind să câştige patru trofee în cadrul celei de-a XV-a ediţii Internetics. În total, 13 agenţii au obţinut 22 de premii la festivitatea de premiere, ce a avut loc pe 23 noiembrie, la Teatrul Naţional Bucureşti. Este al şaptelea an consecutiv când agenţia câştigă trofeul pentru Agenţia Anului la Internetics.
Premiile pentru Webstyler au fost oferite pentru campania “Arena Fanilor”, care a câştigat în categoriile CULTURE ( în secţiunea Viral Non Video), SOCIAL MEDIA (secţiunea Online PR Special Projects) şi INTERACTIVE CAMPAIGNS - Full Digital Campaign, în secţiunea Art, Culture, Media and Entertainment şi pentru lucrarea „Mispelling on Sale” pentru Westwood, brand DOMO.
Alte agenţii care au urcat pe scenă pentru a-şi lua premiile şi au fost aplaudate de cei 500 de specialişti în online prezenţi la gală au fost: CAP, CohnandJansen JWT, Digital Star & 23, FCB Bucharest, Jazz, Kubis Interactive, Leo Burnett România, Ogilvy Group România, Publicis România, SENIORHYPER şi Tribal Worldwide România.
Publicis a plecat acasă cu nu mai puţin de 6 trofee (dar cu punctaj mai mic în total faţă de Webstyler), dintre care trei pentru campania Pegas Urban Color, două pentru ACR Street View Test şi unul pentru aplicaţia de mobil Orange - 4G Entertainment Subway. Automobil Clubul Roman a mai primit două distincţii speciale din partea juriului: Most Creative Client of the Year şi Best Use of Technology.
Tribal Worldwide România şi Leo Burnett România au obţinut câte două trofee, pentru campaniile #MecSaysHiToJunimea (McDonald’s Romania), respectiv Come and vote! (Asociaţia Pro Democraţia) şi #Smartists (Bonux 3 ȋn 1).
Brandurile premiate au fost: Active Watch România, Asociaţia Pro Democraţia, Atelierele Pegas, Domo, ING Bank, McDonald's România, Mega Image, Orange România, Penny Market, Procter & Gamble, Romanian Football Federation, SOR (Romanian Ornithological Society) & Natura 2000, Special Olympics Romania şi Ursus Breweries.
În competiţie au fost înscrise 167 de lucrări, de către 30 de participanţi. Acestea au fost jurizate de către 22 de specialişti ai industriei de online. Preşedintele juriului a fost Tony Högqvist, Executive Creative Director & Founder Perfect Fools din Suedia. Acesta a luat parte şi la gala de premiere şi s-a arătat încântat de proiectele pe care le-a văzut la jurizare.
"Mai mulţi câştigători au dat dovadă de idei puternice, deşi au avut la dispoziţie bugete mici. Dar creativitatea se naşte din restricţii. Şi, în ciuda limitărilor, această competiţie dovedeşte că există întotdeauna o nevoie de clienţi curajoşi pentru a crea advertising de calitate”, declară Tony Högqvist.
Fondat şi organizat de către The Institute, Internetics este un festival de branding, marketing şi advertising online, care fixează standardele în comunicarea online din România prin premierea celor mai bune campanii interactive, site-uri şi tool-uri de promovare online şi încurajarea creativităţii şi a strategiei.
Internetics a apărut în 2001, încă de la începutul conturării industriei de online din România, contribuind pe parcursul acestor ani la creşterea şi dezvoltarea acesteia.
The Institute este fondator al Romanian Design Week, DIPLOMA, AdPrint, Internetics, Institute, The Magazine şi Noaptea Agenţiilor, organizator al Effie Awards România şi Şcoala ADC*RO.
CÂŞTIGĂTORII INTERNETICS 2015
CULTURE
Section: Viral Video
Winner:
Work: Come and vote!
Client: Asociaţia Pro Democraţia
Brand: Pro voting
Author: Leo Burnett România
Other agencies to credit: MSL Group The Practice / Starcom
The team: Mark Tutssel / Răzvan Căpănescu / Cosmin Ezaru / Radu Olteanu / Alexandra Iavorschi / Roxana Buha / Lorand Balint / Mugur Pătraşcu / Oana Bulexa / Diana Alexa / Victor Stroe / Marian Ionescu / Matei Psatta / Anca Pantus / Andrei Amarfoaie / Toma Velio / Ruxandra Stănescu / Maria Zaharia / Dragoş Vilcu
Nominees:
Work: Come and vote!
Client: Asociaţia Pro Democraţia
Brand: Pro voting
Author: Leo Burnett România
Other agencies to credit: MSL Group The Practice / Starcom
The team: Mark Tutssel / Răzvan Căpănescu / Cosmin Ezaru / Radu Olteanu / Alexandra Iavorschi / Roxana Buha / Lorand Balint / Mugur Pătraşcu / Oana Bulexa / Diana Alexa / Victor Stroe / Marian Ionescu / Matei Psatta / Anca Pantus / Andrei Amarfoaie / Toma Velio / Ruxandra Stănescu / Maria Zaharia / Dragoş Vilcu
Work: Don't let them kill the trill
Client: SOR (Romanian Ornithological Society) & Natura 2000
Brand: Initiative for changing the hunting law
Author: Jazz
Other agencies to credit: Rogalski Damaschin PR
The team: Valentin Suciu / Andreea Ghenoiu / Raluca Matei / Irina Pencea / Mario Niculae / Andreea Ilie / Tudor Mircea / Andrei Tatu
Work: Funny Reviews Campaign
Client: Lenovo
Brand: Yoga 3
Author: Digital Star
Section: Viral Non Video
Winner:
Work: Fans' Arena
Client: Romanian Football Federation
Brand: National Football Team
Author: WEBSTYLER
Other agencies to credit: GMP Advertising / GMP PR
The team: Bogdan Niţu / Elena Ciric / Ionuţ Raicu / Dan Neciu / Ştefan Georgescu / Răzvan Raicu / Andreea Nemens / Irina Angelescu / Ana Maria Diceanu / Cătălina Seitan
Nominee:
Work: Fans' Arena
Client: Romanian Football Federation
Brand: National Football Team
Author: WEBSTYLER
Other agencies to credit: GMP Advertising / GMP PR
The team: Bogdan Niţu / Elena Ciric / Ionuţ Raicu / Dan Neciu / Ştefan Georgescu / Răzvan Raicu / Andreea Nemens / Irina Angelescu / Ana Maria Diceanu / Cătălina Seitan
Section: Online Branded Content
Winner:
Work: Grolsch - Sound Experiment Series
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Propaganda Creative Marketing
The team: Eugen Suman / Laura Ionescu / Camelia Cucolea / Ştefania Bercu / Anda Andrei / Luana Roth / Andreea Cazan / Florin Ivan / Marian Ciungu / Ionuţ Avadanei / Florin Florea / Daniel Moise / Dinu Pănescu / Adrian Mîrlogeanu / Alexandra Boicu / Anca Moraru
Nominees:
Work: Grolsch - Sound Experiment Series
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
Other agencies to credit: Propaganda Creative Marketing
The team: Eugen Suman / Laura Ionescu / Camelia Cucolea / Ştefania Bercu / Anda Andrei / Luana Roth / Andreea Cazan / Florin Ivan / Marian Ciungu / Ionuţ Avadanei / Florin Florea / Daniel Moise / Dinu Pănescu / Adrian Mîrlogeanu / Alexandra Boicu / Anca Moraru
Work: The loan shark from Provident
Client: Provident
Brand: Provident
Author: Jazz
Other agencies to credit: McCann PR
The team: Roxana Panaitescu / Valentin Suciu / Loredana Banica / Cristina Lungu / Marilena Barliga
Section: Online Advertising Games
NO WINNER
Nominees:
Work: The ABSOLUT story is UNTOLD
Client: Pernod Ricard
Brand: Absolut Vodka
Author: Leo Burnett România
Other agencies to credit: Starcom
The team: Matei Psatta / Răzvan Ghilencea / Dinu Gojan / Octavian Aftanasa
Work: Full Passion Job
Client: Mondelez
Brand: Jacobs 3ȋn1
Author: CohnandJansen JWT
Other agencies to credit: Atelieru.ro
The team: Andrei Cohn / Adina Stănescu / Octavian Budai / Ana Maria Olaru / Ruxandra Săvulescu / Cristina Bedreagă / Monica Rădulescu / Raluca Diaconu / Robert Capraru / Neli Morut / Vlad Paun / Raluca Velcu / Anca Mitoşeru
COMMUNITIES
Section: Brand Associated Communities
Winner:
Work: #MecSaysHiToJunimea
Client: McDonald's România
Brand: McDonald's România
Author: Tribal Worldwide România
The team: Ramona Ciocodei / Cătălina Ciorei / Antonia Marcu / Cora Diaconescu / Oana Gherghina / Adina Militaru / Arnold Vieriu / Bogdan Zavera / Alina Ciocarlie / Diana Voinea / Andrei Soare / Dan Costea / Roxana Memetea
Nominee:
Work: #MecSaysHiToJunimea
Client: McDonald's România
Brand: McDonald's România
Author: Tribal Worldwide România
The team: Ramona Ciocodei / Cătălina Ciorei / Antonia Marcu / Cora Diaconescu / Oana Gherghina / Adina Militaru / Arnold Vieriu / Bogdan Zavera / Alina Ciocarlie / Diana Voinea / Andrei Soare / Dan Costea / Roxana Memetea
Section: Brand Built Communities
NO WINNER
Nominees:
Work: An app’s mission to change local communities
Client: Patru Mâini
Brand: Patru Mâini
Author: Rusu+Borţun Cyber Growers
The team: Cătălin Rusu / Raluca Turcanasu / Adriana Lungu / Mihaela Neatu / Ionuţ Maxim / Anca Uscatescu / Gabriel Kirmaier
Work: Beauty Blogging School by L’OREAL PARIS
Client: L’Oreal România
Brand: L’Oreal Paris
Author: Happy Digital
The team: Smaranda Parvu / Anca Ştefan / Loredana Buta / Laura Cristea / Adrian Anea / George Stanescu / Dani Florea
Work: #Smartists
Client: Procter & Gamble
Brand: Bonux 3 ȋn 1
Author: Leo Burnett România
Other agencies to credit: Mediacom / Graffiti PR
The team: Charlie Martin / Irina Becher / Octavian Ionita / Cristiana Florea / Maciej Porebski / Alexandra Popescu / Ana Baraitareanu / Matei Psatta / Sorin Deleanu / Maria Angelica Rojas / Helene Bellamy / Quirin Keller / Alin Popescu / Manuela Farina / Lilia Falara / Sergiu Gruiţă / Diana Cireap / Nicoleta Gavrilă / Dorina Dragan / Mihaela Neagoe / Alexandru Paraschivescu / Iuliana Stere / Răzvan Căpănescu / Octavian Aftanasa
WEB
WEB PLATFORMS
Section: Websites
Winner:
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Raluca Iacob / Mihai Costache / Marius Tudor
Nominees:
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Raluca Iacob / Mihai Costache / Marius Tudor
Work: The Digital Motherhood Assistant
Client: Danone
Brand: Aptamil
Author: WEBSTYLER
The team: Georgiana Cujba / Andrei Balan / Alina Stan / Adriana Ciocan / Larisa Tagarta / Mya Dumitrica / Raluca Diaconu / Mădălin Dragnea / Alexandra Horvath / Lucian Zamfira / Cosmin Panait / Rareş Munteanu / Dan Neciu / Dragoş Bodin / Tea Tomescu / Lavinia Hiliti / Laura Matache / Ştefan Georgescu / Bogdan Niţu
Work: Creativity Hour
Client: Samsung
Brand: Samsung
Author: Digital Star & Starcom & Fundaţia Friends for Friends
Work: Intihna.ro
Client: FrieslandCampina
Brand: Napolact
Author: V8 Interactive
Other agencies to credit: Propaganda Creative Marketing
The team: Răzvan Orbulescu / Anca Roman / Marius Joian / Andrei Cucoanes / Ana Maria Dutu / Paula Rusu / Andrei Dragota / Ana Maria Iana / Mihaela Nachi / Corina Angearu
Section: Microsites
Winner:
Work: #MecSaysHiToJunimea
Client: McDonald's România
Brand: McDonald's România
Author: Tribal Worldwide România
The team: Ramona Ciocodei / Cătălina Ciorei / Antonia Marcu / Cora Diaconescu / Oana Gherghina / Adina Militaru / Arnold Vieriu / Bogdan Zavera / Alina Ciocarlie / Diana Voinea / Andrei Soare / Dan Costea / Roxana Memetea
Nominees:
Work: #MecSaysHiToJunimea
Client: McDonald's România
Brand: McDonald's România
Author: Tribal Worldwide România
The team: Ramona Ciocodei / Cătălina Ciorei / Antonia Marcu / Cora Diaconescu / Oana Gherghina / Adina Militaru / Arnold Vieriu / Bogdan Zavera / Alina Ciocarlie / Diana Voinea / Andrei Soare / Dan Costea / Roxana Memetea
Work: Looking for Miss Manga!
Client: L’Oreal România
Brand: L’Oreal - Miss Manga
Author: Syscom Digital
Other agencies to credit: Zenith Media
WEB PLATFORMS - Craft
Section: Best Website Design
Winner:
Work: Pegas Urban Color
Client: Atelierele Pegas
Brand: Pegas
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Adrian Iota / Mihai Costache / Ciprian Frunzeanu / Miruna Macri / Raluca Iacob / Elis Iaia / Carina Toma / Florentina Dinu / Alexandra Murray / Ada Iftodi / Alina Tanase / Mina Ionescu / Constantin Bunica / Tiberiu Bucovei / Călin Buzea
Nominees:
Work: Pegas Urban Color
Client: Atelierele Pegas
Brand: Pegas
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Adrian Iota / Mihai Costache / Ciprian Frunzeanu / Miruna Macri / Raluca Iacob / Elis Iaia / Carina Toma / Florentina Dinu / Alexandra Murray / Ada Iftodi / Alina Tanase / Mina Ionescu / Constantin Bunica / Tiberiu Bucovei / Călin Buzea
Work: STOP Miruna
Client: Fuchs Condimente
Brand: Mirodenia
Author: Tribal Worldwide România
Other agencies to credit: Media Investment
The team: Simona Rosca / Anda Voicu / Roxana Memetea / Dan Costea / Bogdan Zavera / Alina Ciocarlie / Paul Cioc / Dana Tocu / Andreea Blejan / Sorin Paraschiv / Andrei Soare / Cătălina Ciorei
Section: Best Website Content
Winner:
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Mihai Costache / Marius Tudor
Nominee:
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Mihai Costache / Marius Tudor
SOCIAL MEDIA
Section: Social Media Apps
NO WINNER
Nominee:
Work: BB Cream Valentine’s Day Campaign
Client: Garnier
Brand: Garnier BB Cream
Author: Publicis România
Other agencies to credit: Zenith Media
The team: Jorg Riommi / Andreea Popa / Irina Stoleru / Alexandra Darvariu / Ana-Maria Olaru / Călin Buzea / Veronica Oancea / Victoria Sirbu / Elis Iaia / Ciprian Frunzeanu / Constantin Bunica
Section: Social Media Special Mechanics
NO WINNER
Nominees:
Work: #seatbeltb00bing
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Răzvan Căpănescu / Mihnea Gheorghiu / Diana Papuc / Cosmin Baba / Miruna Macri / Alexandra Murray / Ada Iftodi / Andreea Grigorean / Oana Bulexa / Monica Jitariuc / Camelia Eremia / Ilinca Munteanu / Raluca Iacob / Călin Buzea / Veronica Oancea / Victoria Sirbu / Dragoş Musat / Ciprian Frunzeanu / Tiberiu Bucovei / Constantin Bunica
Work: Grolsch - The Youtube Synthesizer
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
The team: Eugen Suman / Andrei Bilan / Vlad Tataru / Tiberius Simion / Ştefania Bercu / Luana Roth / Andreea Cazan / Florin Ivan / Marian Ciungu
Section: Online PR Special Projects
Winners:
Work: #myanswerisNO
Client: Active Watch România
Brand: Active Watch
Author: FCB Bucharest
Other agencies to credit: 50s digital agency
The team: Colo Nelu / Patricia Biea / Corina Coman / Marian Csosz / Claudiu Dobriţă
Work: Fans' Arena
Client: Romanian Football Federation
Brand: National Football Team
Author: WEBSTYLER
Other agencies to credit: GMP Advertising / GMP PR
The team: Bogdan Niţu / Elena Ciric / Ionuţ Raicu / Dan Neciu / Ştefan Georgescu / Răzvan Raicu / Andreea Nemens / Irina Angelescu / Ana Maria Diceanu / Cătălina Seitan
Nominees:
Work: #myanswerisNO
Client: Active Watch România
Brand: Active Watch
Author: FCB Bucharest
Other agencies to credit: 50s digital agency
The team: Colo Nelu / Patricia Biea / Corina Coman / Marian Csosz / Claudiu Dobriţă
Work: Fans' Arena
Client: Romanian Football Federation
Brand: National Football Team
Author: WEBSTYLER
Other agencies to credit: GMP Advertising / GMP PR
The team: Bogdan Niţu / Elena Ciric / Ionuţ Raicu / Dan Neciu / Ştefan Georgescu / Răzvan Raicu / Andreea Nemens / Irina Angelescu / Ana Maria Diceanu / Cătălina Seitan
Work: Lay's MAXX Deep Ridged - The package with maxxximum taste
Client: Star Foods
Brand: Lay's
Author: Tribal Worldwide România
Other agencies to credit: OMD
The team: Alina Imbrea / Andrei Dumitraşcu / Gabriela Ionescu / Cătălina Dănilă / Alexandra Silav / Dan Costea / Roxana Memetea / Cora Diaconescu / Paul Cioc / Alina Ciocarlie / Andrei Soare / Ema Ciceu
Work: The Biggest Carol
Client: ING Bank
Brand: ING Bank
Author: CAP
Other agencies to credit: SENIORHYPER / SENIOR PROGRAMMING / WhiteImage
The team: Codin Caradimu / Cristina Purcarea / Radu Rapeanu / Ioana Parvan / Iulian Barbulescu / Mihai Tanase / Cristina Micu / Dana Maria Stefan / Adina Cretu / Dorin David / Dana Gretcu / Mona Tufeanu / Viorel Ruse / Corina Rusu / Vasile Alboiu / Mădălina Barbu / Marina Encica / Christiana Zodila / Laurenţiu Stere / Ionuţ Ciubotariu / Alex Hertog / Ştefan Zibilianu / Alex Pietrareanu
MOBILE
Section: Mobile Apps
Winner:
Work: 4G Entertainment Subway
Client: Orange România
Brand: Orange
Author: Publicis România
The team: Jorg Riommi / Silviu Nedelschi / Cezar Panait / Cristian Anton / Daniel Raicea / Alina Vija / Raluca Iacob / Călin Buzea / Elis Iaia / Alina Tanase / Mina Ionescu / Ciprian Frunzeanu
Nominees:
Work: 4G Entertainment Subway
Client: Orange România
Brand: Orange
Author: Publicis România
The team: Jorg Riommi / Silviu Nedelschi / Cezar Panait / Cristian Anton / Daniel Raicea / Alina Vija / Raluca Iacob / Călin Buzea / Elis Iaia / Alina Tanase / Mina Ionescu / Ciprian Frunzeanu
Work: Read a Tree
Client: elefant.ro
Brand: elefant.ro
Author: Geometry Global Bucharest
The team: Adrian Dinu / Alen Todorov / Mihai Fetcu / Ştefan Vasilachi / Matei Vasiliu / Rareş Dumitrel / Mihaela Bourceanu / Patricia Arbanas / Mina Ionescu / Mădălina Gogu / Ionuţ Iacobache / Dorina Sandu / Mihaela Zaharia
Section: Mobile Campaigns
Winner:
Work: Pegas Urban Color
Client: Atelierele Pegas
Brand: Pegas
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Adrian Iota / Mihai Costache / Ciprian Frunzeanu / Miruna Macri / Raluca Iacob / Elis Iaia / Carina Toma / Florentina Dinu / Alexandra Murray / Ada Iftodi / Alina Tanase / Mina Ionescu / Constantin Bunica / Tiberiu Bucovei / Călin Buzea
Nominees:
Work: Pegas Urban Color
Client: Atelierele Pegas
Brand: Pegas
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Adrian Iota / Mihai Costache / Ciprian Frunzeanu / Miruna Macri / Raluca Iacob / Elis Iaia / Carina Toma / Florentina Dinu / Alexandra Murray / Ada Iftodi / Alina Tanase / Mina Ionescu / Constantin Bunica / Tiberiu Bucovei / Călin Buzea
Work: Shalala Wake-Up
Client: Nescafé
Brand: Nescafé Brasero
Author: Publicis România
Other agencies to credit: Kinecto
The team: Jorg Riommi / Mihnea Gheorghiu / Wanda Hutira / Vladi Paunescu / Laura Leonte / Cătălin Albu / Ema Ionescu / Ana Matei / Roxana Niculae / Andreea Grigorean / Marian Moise / Raluca Iacob / Dana Pascu / Miruna Sandulescu / Claudia Farin / Camelia Efrimov
Section: Mobile Websites
NO WINNER
Nominee:
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Raluca Iacob / Mihai Costache / Marius Tudor
DIGITAL BRAND EXPERIENCE
NO WINNER
Nominees:
Work: The Interactive Music Box
Client: Băneasa Grand Entertainment
Brand: Băneasa Grand Entertainment
Author: FCB Bucharest
Other agencies to credit: InTouch Media
The team: Dragoş Raicu / Wanda Hutira / Sorin Fotache / Colo Nelu / Andreea Serbu / Claudiu Dobriţă
Work: ACR Street View Test
Client: ACR
Brand: ACR
Author: Publicis România
The team: Jorg Riommi / Dan Frînculescu / Miruna Macri / Ada Muşat / Călin Buzea / Tiberiu Bucovei / Constantin Bunica / Cezar Paraschiv / Alexandra Murray / Oana Popescu / Andreea Grigorean / Ioana Moaşa / Mihai Costache / Marius Tudor
Work: Orange Family Portrait
Client: Orange România
Brand: Orange
Author: SENIORHYPER
Other agencies to credit: SENIOR PROGRAMMING
The team: Crina Tenovici / Mirela Bosoi / Vasile Alboiu / Alin Marghidanu / Sorana Caracudovici / Alexandru Gheorghe / Vlad Emandi / Oana Mailat / Valentin Nenu / Mădălina Barbu
Work: Grolsch - The Youtube Synthesizer
Client: Ursus Breweries
Brand: Grolsch
Author: Kubis Interactive
The team: Eugen Suman / Vlad Tataru / Tiberius Simion / Ştefania Bercu / Luana Roth / Andreea Cazan / Florin Ivan / Marian Ciungu
INTERACTIVE CAMPAIGNS
DIGITAL COMPONENT OF AN INTEGRATED CAMPAIGN
Section: FMCG- Drinks
NO WINNER
Nominees:
Work: Shalala Wake-Up
Client: Nescafé
Brand: Nescafé Brasero
Author: Publicis România
Other agencies to credit: Kinecto
The team: Jorg Riommi / Mihnea Gheorghiu / Wanda Hutira / Vladi Păunescu / Laura Leonte / Cătălin Albu / Ema Ionescu / Ana Matei / Roxana Niculae / Andreea Grigorean / Marian Moise / Raluca Iacob / Dana Pascu / Miruna Sandulescu / Claudia Farin / Camelia Efrimov
Work: Full Passion Job
Client: Mondelez
Brand: Jacobs 3ȋn1
Author: CohnandJansen JWT
Other agencies to credit: Atelieru.ro
The team: Andrei Cohn / Adina Stănescu / Octavian Budai / Ana Maria Olaru / Ruxandra Săvulescu / Cristina Bedreagă / Monica Rădulescu / Raluca Diaconu / Robert Capraru / Neli Morut / Vlad Paun / Raluca Velcu / Anca Mitoşeru
Section: FMCG- Non food
NO WINNER
Nominee:
Work: BB Cream Valentine’s Day Campaign
Client: Garnier
Brand: Garnier BB Cream
Author: Publicis România
Other agencies to credit: Zenith Media
The team: Jorg Riommi / Andreea Popa / Irina Stoleru / Alexandra Darvariu / Ana-Maria / Călin Buzea / Veronica Oancea / Victoria Sirbu / Elis Iaia / Ciprian Frunzeanu / Constantin Bunica
Section: Services
Winner:
Work: The Biggest Carol
Client: ING Bank
Brand: ING Bank
Author: CAP
Other agencies to credit: SENIORHYPER / SENIOR PROGRAMMING / WhiteImage
The team: Codin Caradimu / Cristina Purcarea / Radu Rapeanu / Ioana Parvan / Iulian Barbulescu / Mihai Tanase / Cristina Micu / Dana Maria Stefan / Adina Cretu / Dorin David / Dana Gretcu / Mona Tufeanu / Viorel Ruse / Corina Rusu / Vasile Alboiu / Mădălina Barbu / Marina Encica / Christiana Zodila / Laurenţiu Stere / Ionuţ Ciubotariu / Alex Hertog / Ştefan Zibilianu / Alex Pietrareanu
Nominees:
Work: The Biggest Carol
Client: ING Bank
Brand: ING Bank
Author: CAP
Other agencies to credit: SENIORHYPER / SENIOR PROGRAMMING / WhiteImage
The team: Codin Caradimu / Cristina Purcarea / Radu Rapeanu / Ioana Parvan / Iulian Barbulescu / Mihai Tanase / Cristina Micu / Dana Maria Stefan / Adina Cretu / Dorin David / Dana Gretcu / Mona Tufeanu / Viorel Ruse / Corina Rusu / Vasile Alboiu / Mădălina Barbu / Marina Encica / Christiana Zodila / Laurenţiu Stere / Ionuţ Ciubotariu / Alex Hertog / Ştefan Zibilianu / Alex Pietrareanu
Work: Merry Sharing
Client: Telekom
Brand: Telekom
Author: WEBSTYLER & GMP Advertising
The team: Bogdan Niţu / Andrei Balan / Elena Ciric / Răzvan Stanga / Rareş Munteanu / Vlad Manolache / Oana Nastase / Mihaela Stefanica / Ana Maria Ghiurca / Mihai Gongu / Olivia Basag / Alina Zaharescu / Cristiana Belodan
Section: Durables
Winner:
Work: Mispelling on Sale
Client: Domo
Brand: Westwood
Author: WEBSTYLER & GMP Advertising
Other agencies to credit: GMP PR
The team: Mihai Gongu / Ioana Munteanu / Andrei Mihailescu / Florian Nistor / Radu Rebei / Bogdan Dănăilescu / Alexandra Mihuş / Cristiana Belodan / Răzvan Stanga / Dana Pascu / Bogdan Niţu
Nominees:
Work: Mispelling on Sale
Client: Domo
Brand: Westwood
Author: WEBSTYLER & GMP Advertising
Other agencies to credit: GMP PR
The team: Mihai Gongu / Ioana Munteanu / Andrei Mihailescu / Florian Nistor / Radu Rebei / Bogdan Dănăilescu / Alexandra Mihuş / Cristiana Belodan / Răzvan Stanga / Dana Pascu / Bogdan Niţu
Work: Creativity Hour
Client: Samsung
Brand: Samsung
Author: Digital Star & Starcom & Fundaţia Friends for Friends
Section: Art, Culture, Media and Entertainment
Winner:
Work: Spiderkids – Virtual Reality App
Client: “Grigore Antipa” National Museum of Natural History
Brand: “Grigore Antipa” National Museum of Natural History
Author: SENIORHYPER
Other agencies to credit: SENIOR PROGRAMMING
The team: Luis Ovidiu Popa / Florentina Purdescu / Lucian Chipuc / Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Ximena Dragusin / Veronica Ciacoveanu / Alexandra Circiu / Andrei Baiasiu / Teo Onicel / Emil Gheorghe
Nominee:
Work: Spiderkids – Virtual Reality App
Client: “Grigore Antipa” National Museum of Natural History
Brand: “Grigore Antipa” National Museum of Natural History
Author: SENIORHYPER
Other agencies to credit: SENIOR PROGRAMMING
The team: Luis Ovidiu Popa / Florentina Purdescu / Lucian Chipuc / Vasile Alboiu / Alin Marghidanu / Miruna Dumitrescu / Ximena Dragusin / Veronica Ciacoveanu / Alexandra Circiu / Andrei Baiasiu / Teo Onicel / Emil Gheorghe
Section: Social campaigns, political and awareness messages
Winner:
Work: Don't let them kill the trill
Client: SOR (Romanian Ornithological Society) & Natura 2000
Brand: Initiative for changing the hunting law
Author: Jazz
Other agencies to credit: Rogalski Damaschin PR
The team: Valentin Suciu / Andreea Ghenoiu / Raluca Matei / Irina Pencea / Mario Niculae / Andreea Ilie / Tudor Mircea / Andrei Tatu
Nominee:
Work: Don't let them kill the trill
Client: SOR (Romanian Ornithological Society) & Natura 2000
Brand: Initiative for changing the hunting law
Author: Jazz
Other agencies to credit: Rogalski Damaschin PR
The team: Valentin Suciu / Andreea Ghenoiu / Raluca Matei / Irina Pencea / Mario Niculae / Andreea Ilie / Tudor Mircea / Andrei Tatu
Section: Others
Winner:
Work: The Romanians Favourite 'Mici' Recipe
Client: Penny Market
Brand: Penny Market
Author: Digital Star & 23
Nominee:
Work: The Romanians Favourite 'Mici' Recipe
Client: Penny Market
Brand: Penny Market
Author: Digital Star & 23
INTERACTIVE CAMPAIGNS
FULL DIGITAL CAMPAIGN
Section: FMCG- Food
NO WINNER
Nominee:
Work: #MecSaysHiToJunimea
Client: McDonald's România
Brand: McDonald's România
Author: Tribal Worldwide România
The team: Ramona Ciocodei / Cătălina Ciorei / Antonia Marcu / Cora Diaconescu / Oana Gherghina / Adina Militaru / Arnold Vieriu / Bogdan Zavera / Alina Ciocarlie / Diana Voinea / Andrei Soare / Dan Costea / Roxana Memetea
Section: FMCG –Non food
Winner:
Work: #Smartists
Client: Procter & Gamble
Brand: Bonux 3 ȋn 1
Author: Leo Burnett România
Other agencies to credit: Mediacom / Graffiti PR
The team: Charlie Martin / Irina Becher / Octavian Ionita / Cristiana Florea / Maciej Porebski / Alexandra Popescu / Ana Baraitareanu / Matei Psatta / Sorin Deleanu / Maria Angelica Rojas / Helene Bellamy / Quirin Keller / Alin Popescu / Manuela Farina / Lilia Falara / Sergiu Gruiţă / Diana Cireap / Nicoleta Gavrilă / Dorina Dragan / Mihaela Neagoe / Alexandru Paraschivescu / Iuliana Stere / Răzvan Căpănescu / Octavian Aftanasa
Nominee:
Work: #Smartists
Client: Procter & Gamble
Brand: Bonux 3 ȋn 1
Author: Leo Burnett România
Other agencies
Autor: Petrişor Obae
petrisor.obaepaginademedia.ro
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