Pro TV takes the top spot in Top 10 most powerful media brands in Romania, according to a stuy made by Unlock Market Research for Biz magazine, launched during BrandRo conference.
In top, Pro Tv is followed by Antena 1, while 3rd position is assumed by Prima TV. TVR, Romanian state TV, is the 5th in the same ranking, with the rest of the position filled in by 3 radios and 2 newspapers.
Kiss FM is the most powerful radio brand (#4), followed by Radio Zu (#6) and Radio 21 (#7), while Radio Guerrilla ranks 10th.
The only newspapers in top are Adevarul (#8) and Libertatea (#9).
In top 50 most powerful Romanian brands in 2013, the top position is occupied, for the 4th year in the row, by Borsec, followed by Dorna, La Dorna, Gerovital, Plafar, Dero, Napolact, Cris-Tim, Pate Sibiu and Zuzu. There’s also 5 new entries in this Top 50: Aqua Carpatica, Delaco, Tarom, e-MAG and Jidvei.
In the same top, biggest increased were posted by Caroli (up 16 positions), Zuzu (+13) and Dedeman (+12). Also in top when it came of growth are Dero, Doina, Petrom and Frutti Fresh.
BrandRo is an event dedicated to analyzing Romanian brands strategies in their efforts to differentiate from the big international brands and to debates on challenges and opportunities the actual moment and global context present
Translation provided by AdHugger
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