Kiss Fm remains the most listened radio station in urban areas, while Radio Zu is most listened in Bucharest, according to Radio Audience Study covering the period September 2nd – December 22nd 2013 and made by IMAS and GfK.
For the analyzed period, Radio Zu had, in Bucharest, 257.500 listeners per day, followed by Radio Romania Actualitati (234.200).
In urban areas, Kiss FM is the leader, with 1,6M listeners, down compared to 2012’s autumn. Still, it is at a notable distance, of 360.000 listeners, from the 2nd ranked, Radio Romania Actualitati.
Bucharest: National FM and Antena Satelor, the biggest increases
Radio ZU, owned by Intact, continues to top the audiences in Romanian capital, with 257.500 listeners, down 45,000 compared to previous study. Second is Radio România Actualităţi (234.200), followed by Kiss FM (180.000).
Most radios lost listeners when it came of audiences in Bucharest.
Radio ZU and Pro FM are the radios with highest losses in audience, 45.000 and, respectively, 24.000 compared to the same period in 2012.
In Bucharest, the biggest growth in audiences were posted by Naţional FM (+ 10.800), Antena Satelor (+10.300) and Rock FM (+6.500). Also getting more listeners were Radio 21 (+ 4.200) and Smart FM ( + 3.000).
Urban: Magic FM and Pro FM – biggest growth in audiences, Europa FM and Radio ZU – declining
Kiss FM remains the most listened to radio in towns, followed by Radio România (1,3M) and Radio ZU (1,1M).
Magic FM and Pro FM had the biggest growth in audience in towns (83.000 and 66.700 listeners), while the audience decline was the biggest for Europa FM and Radio ZU (each 123,000 listeners).
More details on radio audiences are available here.
Translation provided by AdHugger
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