Kaufland’s offers publication is “millions readers away” from most of Romanian publication audited by BRAT.
The most recent National Audience Study (SNA) published by Romanian Bureau for Transmedia Audit (BRAT), the “magazine” is more read than the most read tabloid – Click!, that had 587.000 readers on average per edition between January 23rd 2012 – December 22nd 2013.
Kaufland’s weekly has an audience of 3.29M readers on average per edition, according to SNA Focus. The publication is printed in 20 color pages and presents, obviously, commercials with the products the store sells. This is also the only publication of this kind present in BRAT’s top.
One must know that Kaufland’s weekly is a self-promo brochure, distributed weekly, for free, at national level. Click! is a tabloid published by Adevărul Holding, a paid newspaper, with daily editions and national coverage.
Translation provided by AdHugger
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