Pitch at BRAT. The audience for SATI websites continues to be measured by Spring. Close results between Spring and Gemius

BRAT’s provider of internet audience data for 2014-2017 will continue to be Kantar Spring.

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The name of the winner is known as the pitch to select the internet audience data provider ended today, within the General Assembly of Internet Department from BRAT.

The pitch was attended by 3 companies: Kantar Spring (incumbent), Gemius and GfK.

Following a close vote, Kantar Spring won (51.2%), with Gemius loosing the pitch 48.1%).
The new contract will start producing effects on September 1st.

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Autor: Carmen Maria Andronache carmenpaginademedia.ro