Audience measurement service made by Kantar Media doesn’t have any problems, according to an external audit mae by Ernst&Young in 2013.
This is the 3rd time when Kantar Media’s audience measurement service is audited since its start.
The results of the audit were communicated in a press conference. In the same time, ARMA’s representatives announced that the association will launch, this month, a new selection to designate the company that will measure the audiences in the next 4 years.
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